Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The variety of formats and brands available for pasta sauces has increased over the past few years, with newer options including Kern’s 435g jars, Naturas 430g jars, Great Value and Rao’s 680g jars; Sabemas stand-up pouches; Del Monte and Contadina…
With inflation remaining high in 2023, brand loyalty remains weak among most lower income consumers, who normally purchase the cheapest option available when it comes to salty snacks. Price-competition is therefore stronger in the mass segment, as…
Conventional products continued to face growing competition from dermocosmetics in skin care in Costa Rica in 2023, with this trend remaining most visible in the premium segment. Recent years have seen dermocosmetic varieties offered by brands like…
E-vapour products in Costa Rica continued to post robust growth in volume and current value terms in 2023. Buoyant demand was underpinned by the fact that rising health awareness is driving more smokers to migrate from cigarettes and other forms of…
Increased socialising and the return to post-pandemic habits is supporting the snacks category in 2023. Although inflation continues to cut into discretionary incomes and consumers remain price sensitive, most consumers have become accustomed to…
Soft drinks faced a difficult year in 2023 as high levels of inflation were exacerbated by the appreciation of the Costa Rica Colón vis-à-vis the US dollar. Inflation led to unit price increases across a range of soft drinks categories, although…
Spirits registered very healthy double-digit volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The return of foreign tourists also contributed to the…
In the post-pandemic era, Costa Ricans have resumed sports and exercise regimes, including group activities and competitions. Sports drinks has benefited from this return to normalcy as consumers use them to fuel during sports and/or refuel after…
Sports nutrition witnessed an upturn in current value sales in 2022 as consumers left COVID-19 fears behind and returned to gyms and their usual sporting activities. Moving into 2023, Many Costa Ricans focus on losing weight gained during the…
Inflation continues to impact consumer shopping habits in 2023, with consumers seeking out low prices and private label in the staple foods category, as they look to make grocery budgets stretch further. The government has implemented aggressive…