Costa Rica

As Costa Rica confronted some of the highest inflation registered in decades, the energy drinks category saw a notable increase in unit prices. Nevertheless, energy drinks has managed to see a solid performance overall. Penetration of energy drinks…

The premium segment continued to outperform its mass counterpart in volume and current value growth terms in fragrances in Costa Rica in 2023. While this was mainly because sales in the former were increasing from a much lower base, premium brands…

Leading player Wal-Mart continued to invest in expanding Palí and Maxi Pali in 2022, opening new locations nationwide. Between January to September, nine stores in different parts of the country were opened: seven Palí stores and two Maxi Palí. The…

Consumers continue to conscious about discretionary income in 2023, with the higher price of gum an issue for the less affluent. Gum is not an essential item among Costa Ricans, and so it is easy to reduce consumption, and instead, is more popular as…

Shampoos was the most dynamic of the main hair care categories in Costa Rica in terms of volume and current sales growth in 2023. Together with the fact that these products are considered a basic necessity by most consumers, it continued to benefit…