Costa Rica

The juice category was negatively affected by the high inflation affecting the country, with some of the highest unit price increases within soft drinks being applied to juices. In addition to persistent inflationary pressures, issues regarding the…

Other hot drinks has witnessed only slight unit price increases in recent years, which has resulted in stable volume and value growth in the category. Sales in the on-trade channel continue to recover from the pandemic, aided by the return of…

RTD coffee products saw notable unit price increases over the review period, due in large part to the steep price movements of coffee in 2022. Given the relatively small size of RTD coffee in Costa Rica, the higher unit prices associated with these…

Despite the inflationary climate in Costa Rica, the RTD tea category did not experience the same sudden price increases as other soft drinks. This benefited the category in terms of both volume and value growth as consumers did not feel as compelled…

Soft drinks faced a difficult year in 2023 as high levels of inflation were exacerbated by the appreciation of the Costa Rica Colón vis-à-vis the US dollar. Inflation led to unit price increases across a range of soft drinks categories, although…

In the post-pandemic era, Costa Ricans have resumed sports and exercise regimes, including group activities and competitions. Sports drinks has benefited from this return to normalcy as consumers use them to fuel during sports and/or refuel after…

The tea category did not experience the marked price increases seen in coffee. Instead, tea unit prices increased at a more modest pace, with the category poised to see prices fall in the coming years, in line with the consumer price index. Overall,…

Air care was the weakest performer in terms of volume growth in 2023. While air care registered both high current and constant value growth, volume growth was marginal. The increased prices dampened volume demand and consumers prioritised essential…

Value sales for bleach continued to slow, and consumers increasingly favoured less toxic home care products. Bleach has been cast in a negative light in terms of environmental and also health impacts. As such, consumers are looking to reduce bleach…

Dishwashing registered healthy volume growth in 2023, as price increases eased. Hand dishwashing continued to account for most value sales and also registered the highest value and volume growth. As such, value sales for automatic dishwashing…