Costa Rica

Beer registered healthy volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The FIFA World Cup in December also contributed to the high levels of…

RTDs in Costa Rica are growing in popularity, especially among younger generations as they are often sweet, also often have low-calorie content and a low ABV, especially RTDs such as hard seltzers. Parents also like RTDs as introductory drinks for…

Spirits registered very healthy double-digit volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The return of foreign tourists also contributed to the…

Wine registered very healthy volume growth in 2022. Part of the reason for the positive performance was increased socialising, as society fully opened up post pandemic lockdowns. The return of foreign tourists also contributed to the growth, as well…

Chocolate confectionery has enjoyed robust growth during the review period, even during the COVID-19 pandemic. The upward trend continued in 2023, as the desire to indulge with chocolate confectionery remains high. Lingering concerns regarding the…

Consumers continue to conscious about discretionary income in 2023, with the higher price of gum an issue for the less affluent. Gum is not an essential item among Costa Ricans, and so it is easy to reduce consumption, and instead, is more popular as…

As pre-pandemic life resumes in Costa Rica, consumers are enjoying being outside and socializing once again, especially in Costa Rica´s warm climate. Retail volume sales in ice cream parlours continues to recover in 2023, although this trend is…

With inflation remaining high in 2023, brand loyalty remains weak among most lower income consumers, who normally purchase the cheapest option available when it comes to salty snacks. Price-competition is therefore stronger in the mass segment, as…

Increased socialising and the return to post-pandemic habits is supporting the snacks category in 2023. Although inflation continues to cut into discretionary incomes and consumers remain price sensitive, most consumers have become accustomed to…

Children who were not able to celebrate their birthday with friends in 2020 and 2021, due to the COVID-19 pandemic, returned to full party celebrations in 2022 and 2023. Sugar confectionery is frequently purchased for children´s birthday parties…