Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Costa Rica. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
With inflation remaining high in 2023, brand loyalty remains weak among most lower income consumers, who normally purchase the cheapest option available when it comes to salty snacks. Price-competition is therefore stronger in the mass segment, as…
In the post-pandemic era, Costa Ricans have resumed sports and exercise regimes, including group activities and competitions. Sports drinks has benefited from this return to normalcy as consumers use them to fuel during sports and/or refuel after…
After the strong price rises seen in 2022, consumers have welcomed the lower prices emerging in bread during 2023. The reduction in value added tax (IVA) in February 2023 and the improvement in global wheat supply has enabled retailers to reduce…
Omega-3 supplements have gained immense popularity in Costa Rica due to the growing awareness among people about their health benefits. Omega-3 fatty acids are considered essential nutrients that cannot be produced by the body, and are therefore…
Children who were not able to celebrate their birthday with friends in 2020 and 2021, due to the COVID-19 pandemic, returned to full party celebrations in 2022 and 2023. Sugar confectionery is frequently purchased for children´s birthday parties…
Leading player Wal-Mart continued to invest in expanding Palí and Maxi Pali in 2022, opening new locations nationwide. Between January to September, nine stores in different parts of the country were opened: seven Palí stores and two Maxi Palí. The…
In 2023, increased socialising and the return to post-pandemic habits support the growth of several OTC categories. However, high inflation and a fluctuating exchange rate continue to create uncertainty. Inflation in Costa Rica was 8.27% in 2022, the…
As pre-pandemic life resumes in Costa Rica, consumers are enjoying being outside and socializing once again, especially in Costa Rica´s warm climate. Retail volume sales in ice cream parlours continues to recover in 2023, although this trend is…
The growth of sports and indoor and outdoor activities, as well as children returning to school, has led to increased injuries compared to the previous years of COVID-19 restrictions. This, in turn, has driven the demand for first aid products in…
Sports nutrition witnessed an upturn in current value sales in 2022 as consumers left COVID-19 fears behind and returned to gyms and their usual sporting activities. Moving into 2023, Many Costa Ricans focus on losing weight gained during the…