Costa Rica

Kids' cereals have long been a popular choice among parents, as they offer a convenient and enjoyable breakfast option for their children. In 2023, innovation from established brands is driving consumer interest, such as General Mill’s Trix Bunnies…

Honey is expected to register the highest current value growth, Consumers perceive honey as a healthy option as it is a natural product which is rich in minerals, vitamins and trace elements and as such honey continues to perform well. That being…

While current value sales are expected to increase, volume sales are expected to register a decline, as continuing rising prices dampens volume sales somewhat. In particular, the largest product in terms of volume sales, that is condensed milk, drags…

In the post-pandemic era, Costa Ricans have resumed sports and exercise regimes, including group activities and competitions. Sports drinks has benefited from this return to normalcy as consumers use them to fuel during sports and/or refuel after…

After the strong price rises seen in 2022, consumers have welcomed the lower prices emerging in bread during 2023. The reduction in value added tax (IVA) in February 2023 and the improvement in global wheat supply has enabled retailers to reduce…