Colombia

Spirits faced a challenging year in 2023 due to the complex macroeconomic environment, high inflation rates and low economic growth in Colombia. Consumers traded down between categories and brands due to lower purchasing power. Although the total…

Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the…

Sports nutrition continues to register positive growth in spite of rising prices. Health consciousness in Colombia has been a strong motivating factor for many individuals, pushing them not only to incorporate sports into their daily routines, but…

Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…

Staple foods in Colombia in 2023 is significantly influenced by food price-related issues, inflation, and the country's GDP evolution. The historically high inflation experienced in 2022 continued to be a major concern for all stakeholders in staple…

Store cards are expected to continue their downward trajectory in 2023 in both transaction value and the number of cards in circulation. With consumers having more alternatives to choose from pre-paid, including credit or debit cards offering…

Street stalls/kiosks continued to be popular in 2023. While hot dogs, hamburgers and empanadas are the most ubiquitous street food offerings, they only scratch the surface of the diversity available. Along the Caribbean coast, stands specialise in…

Sugar confectionery in Colombia is affected by unit prices rises amid increasing production costs and still relatively high inflation in the market. While limiting consumption increases, rising unit prices exert upward movement in retail current…

Sun care recorded strong double-digit growth in Colombia in 2023, enabling sales to exceed pre-pandemic levels, after the steep decline seen in 2020. In 2023, sun care benefited from increased consumer awareness about the potential damage caused by…

Supermarkets in Colombia saw further growth in 2023 as consumers are visiting stores more frequently and spending less per visit rather than doing large bimonthly shops in hypermarkets. Growth has been further supported by frequent discounts and…

The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well…

Average retail current unit prices are set to rise across sweet biscuits, snack bars and fruit snacks in Colombia over 2024, amid an inflationary climate. This is expected to boost retail current value sales but drive down overall retail volume sales…

Retail sales of sweet spreads are seeing growth boosted in Colombia in 2023 by the expansion of consumption opportunities, with consumers increasingly choosing to use chocolate spreads as ingredients in the preparation of home-made desserts and…

In Colombia, rising consumer health consciousness is helping honey sales to record strong growth thanks to this product’s perceived natural and beneficial properties. Honey's popularity is also being boosted by its adaptability as a sweetener and…

Following a pandemic-induced surge, the demand for a more diverse range of teas and offerings is persisting within on-trade channels. In contrast to coffee, tea faced lesser impacts from inflation and the escalating costs of raw materials in 2023.…

In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers'…

Tobacco in Colombia witnessed stagnant volume growth in 2023 amid inflationary pressures and falling demand for cigarettes. Smoking prevalence continued to decline with consumers increasing awareness about the harmful effects of combustion tobacco…

Toilet care products are seeing a mix of trends according to the different categories. Faced with the sharp rise in costs, companies have been forced to increase retail prices in 2023 and this has curbed demand. Declining volume sales has been seen…

At the end of 2022, the national government approved a visa for digital nomads, allowing foreigners to work remotely or offer their services from Colombia. This visa enables them to reside in the country while engaging in remote work for up to 24…

The year 2023 presented significant challenges for the Colombian tourism industry, driven by a combination of factors including the national economic slowdown, the removal of tax benefits such as VAT exemptions for tourism, the devaluation of the…

Vacuum cleaners in Colombia witnessed a substantial decline in sales volume compared to the preceding year, primarily attributed to the country's economic downturn. Reduced consumer incomes prompted prioritisation of essential goods over…

In 2023, vending in Colombia experienced slowed growth as a result of price increases and the cost-of-living crisis. Prioritising essential products, many Colombians spent less on on-the-go snacks and drinks, slowing down the category’s performance…

After the COVID-19 crisis, the demand for vitamins shrunk. With a significant reduction in COVID-19 cases and less severe disease, consumers withdrew their attention from vitamins, especially those that they did not have the habit of regularly…

In 2023, wearable electronics is seeing modest growth in retail volume terms, thanks to the resumption of physical activities in gyms and public spaces post-pandemic. Wearables are now regarded as an important training aid and they can also track…

Amongst the major concerns of Colombians are health issues associated with being overweight or obese. Awareness of such issues has been raised by government efforts, which have included issuing an obesity law in 2009 that promotes healthier eating…

Following the strong growth recorded in 2022, demand for wine in Colombia slowed down in 2023. The decline in volume and value sales can be attributed to the country's economic situation, where high inflation rates and low economic growth have…

In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period,…

The sustainability trend in womenswear in Colombia reflects a growing awareness of environmental and social responsibility among both consumers and fashion brands. Colombian women are increasingly seeking clothing options that are eco-friendly,…

The current offerings in wound care products remain predominantly basic, simply providing various shapes and sizes to cover injuries on different body parts. However, consumer awareness of innovative features in these products is generally low, as…

In 2023, retail volume sales of yoghurt and sour milk products is being negatively affected by multiple factors, such as increases in prices and disruption of raw materials. Nevertheless, the healthy aspects of yoghurt, which is associated with…