Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Spirits faced a challenging year in 2023 due to the complex macroeconomic environment, high inflation rates and low economic growth in Colombia. Consumers traded down between categories and brands due to lower purchasing power. Although the total…
Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the…
Sports nutrition continues to register positive growth in spite of rising prices. Health consciousness in Colombia has been a strong motivating factor for many individuals, pushing them not only to incorporate sports into their daily routines, but…
Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…
Staple foods in Colombia in 2023 is significantly influenced by food price-related issues, inflation, and the country's GDP evolution. The historically high inflation experienced in 2022 continued to be a major concern for all stakeholders in staple…