Colombia

The demand for energy drinks experienced marginal growth in 2023, building on the progress made in 2020 and driven by increasing consumption occasions. Volume and value sales are growing in both off-trade and on-trade channels, albeit at a slower…

The occurrence of dry eye in Colombia is on the rise, with an estimated 35% to 40% of the population experiencing this condition, although official statistics are unavailable. The emergence of new habits during the pandemic and post-pandemic period,…

The use of debit cards continues to grow strongly in Colombia, supported by increased online purchases and cautious consumer behaviour. While credit card issuance remains stagnant, pre-paid cards, particularly closed loop transportation cards, are…

Within the realm of food preparation appliances, blenders have showcased consistent growth in both sales volume and value throughout 2023, defying expectations following the relaxation of pandemic restrictions. Their steadfast performance can be…

Colombian consumers' widespread adoption of sneakers/trainers, particularly white sneakers, can be attributed to their willingness to embrace global fashion trends. The growth of sneakers sales helped drive general growth of footwear in 2023. White…