Colombia

As less essential home care products, air care suffered a contraction in volume sales in 2023, with consumers being heavily impacted by rising price points and inflation, causing them to rethink their budgets. The trend towards hybrid working, which…

Air treatment products in Colombia witnesses robust double-digit growth, primarily attributed to the soaring demand for cooling fans. This surge is driven by hotter weather conditions in 2023 due to the El Niño phenomenon, prompting consumers to seek…

The suspension of operations by Viva Air and Ultra Air at the outset of 2023 had a substantial impact on the decline in domestic passenger numbers within the country. These two airlines ceased their operations in Colombia due to their outstanding…

Volume sales of alcoholic drinks continued to exhibit robust growth in 2022, with the fastest pace observed in the on-trade channel, as the strong desire to socialize gathered momentum. After suffering some supply issues in the previous year, beer…

Glass bottles continued to dominate alcoholic drinks packaging unit volumes in Columbia in 2022. However, brick liquid cartons again saw strong growth in alcoholic drinks packaging in 2022, which can be attributed to a few reasons. Firstly, brick…

After the spike in demand for systemic analgesics in the period, 2020 to 2021, driven by COVID-19 and then by the need to relieve reactions to vaccination, in 2022 demand tended to stabilise. However, adult acetaminophen and combination analgesics…

The use of local materials is of utmost importance in Colombian accessories as it fosters a sense of cultural identity and pride. Utilising materials that are indigenous to the region celebrates the country's rich heritage and craftsmanship. By…

The fashion industry in Colombia represents 9.4% of the total industrial GDP and employs around 600,000 people. The industry continues to grow post-pandemic, recovering from supply problems, regaining consumers as trend followers resume activities.…

Apparel and footwear specialists experienced another successful year in 2023, with moderate current value growth as consumers resumed their pre-pandemic lifestyles. The approaches to apparel and footwear, which feature strongly in consumers’…

In 2023, appliances and electronics specialists in Colombia were impacted by economic uncertainty and the consequent reduced consumer demand for large appliances and electronics, such as refrigerators, smartphones, and laptops. Also, the Ministry of…

In 2023 in Colombia, AFH (away-from-home) tissue continued to record positive growth rates, with volume exceeding rates recorded in 2019. This performance was supported by the total return to normality after COVID-19 restrictions were lifted. This…

Sales of baby and child-specific products continued to grow in current value terms in Colombia in 2023, with a drop in volume sales as inflationary effects continued to lead consumers to shift to family-orientated offerings. As consumers move between…

Baby food continues to see a decline in retail volume sales in 2023, although it is less severe than in previous years. The main cause of the downward trend can be traced to the downturn in the number of births in Colombia, which has declined by 8%,…

The ongoing decline in milk formula unit volumes in Colombian baby food packaging was attributed to a growing preference for breastfeeding, encouraged by healthcare professionals and educational campaigns, which is reducing the demand for milk…

Inflation in Colombia reached its peak in 2022 and, although it significantly decelerated in the first half of 2023, records continue to show high inflation rates. Food prices, particularly those of baked goods, were no exception to this trend. The…

The impact of inflation and the cost of living crisis triggered volume decline in almost all bath and shower categories in Colombia in 2023. Bar soap recovered share in comparison to liquid soap due to its more accessible prices and value-added…

Beauty and personal care experienced strong total current value growth in Colombia in 2023, partly driven by soaring inflation (9.28% in 2023 according to the DANE - The National Administrative Department of Statistics), which resulted in strong…

Although squeezable plastic tubes remains the dominant pack type for toothpaste, folding cartons were eating into this pack type’s share over the review period. This could be attributed to two main reasons: customer perception and sustainability.…

Beer sales have been accelerating in Colombia over the review period, and this is reflected in the improvement in per capita consumption. Colombians tend to be heavy drinkers especially at weekends, but this pattern is shifting towards more moderate…

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…