Colombia

In 2023, home care products registered notable price hikes, with most rising above inflation which continued to increase year on year. Consumers have felt a decrease in purchasing power since 2022, but this trend became more acute in 2023 with…

The decline of home audio and cinema in 2023 is due to its inability to compete with wireless devices with greater technology and functionality. Colombian consumers are increasingly familiar with smart systems, which has led to home audio and cinema…

Demand for cough/cold/allergy remedies is on the rise. Ingredients such as menthol, eucalyptus, propolis, and hedera helix are particularly popular in syrups used to address dry or productive coughs. These herbal remedies are known for their…

Health and beauty specialists recorded another year of strong current value growth in 2023 due to the lack of pandemic-related restrictions and social distancing, and the return to work and social events. The cosmetic and health industry in the…

Although wireless headbands and TWS earbuds performed well in 2023, sales in these subcategories have not been enough to offset macro category decline.

Hair care saw double-digit current value growth in Colombia in 2023. Products that focused on the health and nourishment of the hair continued to be favoured, with new options being launched during the year. Similar to other beauty and personal care…

Gum in Colombia is a mature category predominantly monopolised by a handful of key brands, and in 2023 is seeing a continued gradual recovery in demand. As daily routines return to normal both socially and professionally, more consumers are resorting…

In 2023, sales of general merchandise stores in Colombia recorded retail value and volume growth, with discount variety stores seeing the best performance in the year due to the tough economic environment and inflationary pressure. Dollarcity, a…

Breakfast has emerged as a new consumption opportunity in the foodservice industry. Traditionally considered a quick and basic meal, the perception of breakfast has evolved, and restaurants are capitalising on this. Restaurants are taking creative…

Despite the high cost of living, fragrances continued to perform well, with the category proving its resilience in Colombia in 2023. Premium fragrances outperformed the mass segment due to price rises, which have clearly had an impact on value…

Colombian consumers' widespread adoption of sneakers/trainers, particularly white sneakers, can be attributed to their willingness to embrace global fashion trends. The growth of sneakers sales helped drive general growth of footwear in 2023. White…

Within the realm of food preparation appliances, blenders have showcased consistent growth in both sales volume and value throughout 2023, defying expectations following the relaxation of pandemic restrictions. Their steadfast performance can be…

The use of debit cards continues to grow strongly in Colombia, supported by increased online purchases and cautious consumer behaviour. While credit card issuance remains stagnant, pre-paid cards, particularly closed loop transportation cards, are…

The occurrence of dry eye in Colombia is on the rise, with an estimated 35% to 40% of the population experiencing this condition, although official statistics are unavailable. The emergence of new habits during the pandemic and post-pandemic period,…

The demand for energy drinks experienced marginal growth in 2023, building on the progress made in 2020 and driven by increasing consumption occasions. Volume and value sales are growing in both off-trade and on-trade channels, albeit at a slower…

Global prices of cooking oils have been rising since the COVID-19 pandemic began, with the price hikes intensified thanks to the war in Ukraine and the resultant regional shortage of sunflower oil. Though no such shortage was noted in Colombia during…

The cow’s milk segment continues to see significant price increase in 2023 driven by the rising cost of production, including fertiliser and utility prices, distribution and inflation. Milk products have been amongst the most impacted within the…

In 2024 current value sales for dog food in Colombia remain strong but are dramatically slower than in 2023, while volume sales are rising slightly. However, volume sales have been relatively low for much of the review period, largely attributed to…

In 2023, hand dishwashing saw limited growth in volume terms, although this was an improvement on the declines seen in the year prior. Hand dishwashing decreased in 2022 as Colombians started spending more time out of the home after the COVID-19…

Dishwashers in Colombia witnessed a slight decrease in sales volume compared to the previous year, primarily due to a contraction in the country's construction sector, directly impacting the category. The decline is chiefly attributed to a decrease…