Colombia

In 2023, retail e-commerce in Colombia recorded further strong despite the government eliminating the VAT-free day. Growth was, however, slower in the year due to a retailer-driven shift to physical stores. This shift was supported by sale events,…

In 2023, retail adult incontinence in Colombia registered a slowdown in retail volume terms compared to the COVID-19 years. Despite this, retail volume sales exceeded the volume rates recorded in 2019. However, price increases, although smaller…

The sales volume of refrigeration appliances has witnessed a considerable decline, primarily influenced by the prevailing economic conditions that have adversely impacted consumer purchasing power. A significant factor contributing to this downturn…

Since the beginning of 2023, packaged food brands are required to incorporate health warning black seals on their packaging, indicating an excess content of saturated fat, sugars, or sodium.

Chilled processed meat, which is the biggest category in overall processed meat and seafood in packaging unit volumes, continued to see positive growth in Colombia in 2023. The increasing unit volume sales in chilled processed meat packaging were…

In 2023, processed fruit and vegetables, and its packaging, experienced a difficult year. The primary factor behind the category’s sales decline was the stability and even occasional reductions in the prices of fresh fruit and vegetables throughout…

In 2023, among all the staple foods, processed fruit and vegetables experienced the most challenging sales performance. The primary factor behind this sales decline was the remarkable stability, and even occasional price reductions, in fresh fruit…

The expansion of beauty specialists helped to drive the growth of premium beauty and personal care in Colombia in 2023. After the pandemic, the channel witnessed a steady increase in value share across most categories and gained ground from other…

In 2023, the number of pre-paid cards in circulation is expected to grow steadily. Closed loop pre-paid cards, particularly transportation cards, will remain the most important. This growth is driven by increased mobility as hybrid work schemes lose…

Wireless speakers is driving growth in portable players in 2023. The key factors behind this are connectivity, portability, and specific functions such as voice assistants. Wireless speakers can synch with multiple smart devices – a must-have in…

Despite the strong price increases witnessed in 2023, shoe polishes performed exceptionally well in retail volume terms, with a full recovery above pre-pandemic levels. This trend has been driven by the full return to face-to-face classes in schools…

The expansion of plant-based dairy packaging in Colombia's food packaging landscape is being propelled by a surge in demand for plant-based products, heightened environmental consciousness, the positive consumer perceptions tied to health and…

Consumers have moved away from soy drinks and towards tastier plant-based milk based on almonds, oats, rice and coconut or blends, even though both segments are considered a niche, with a strong price barrier to overcome. Plant-based dairy has also…

Within pet products in Colombia in 2024, cat litter is highly diverse segment with numerous brands offering various types of litter to cater to the preferences and needs of cat owners. The positive performance of cat litter is mainly driven by…

In 2024, pet care in Colombia is still feeling the impact of previous years’ high inflation, with soaring rates seen in 2022 and 2023. This widespread increase in prices has had a notable impact on the industry, leading pet owners seek to manage…

Democracy has seen progress in Colombia, but the rule of law is weakened by organised criminal factions. Although slowing, the economy has outperformed peers, but the country is grappling with high inflation and reliance on oil remains substantial.…

Despite the challenging economic climate in Colombia, personal care appliances has exhibited continued albeit moderated growth in 2023. Notably, the growth, albeit marginal, is primarily propelled by the rising popularity of body shavers among men.…

Paediatric analgesics faced supply issues during 2022 and part of 2023, particularly with a scarcity of Dolex 7+ (a suspension that can be used for children aged 7 and above that has a different concentration from baby drops and adult acetaminophen).…

There was a clear shift in consumer preferences in Columbia in 2022, of which the main one was emphasising a delicate balance between affordability and quantity. This trend, driven by environmental consciousness and economic concerns amid rising…

Other pet food continued to decline in Colombia in 2024, with this trend attributable to various cultural aspects that limit growth in this category. One significant factor is the lower emotional connection that many people have with these types of…

The negative performance of hot drinks in 2023 can be attributed to two primary factors. Firstly, rising prices are impacting demand not only for hot drinks themselves but also for associated beverages like milk, which continues to experience…

Retail volume sales of other dairy has made a marginal improvement in 2023, following a year of decline in the previous year. The shift back to the foodservice channel hampered retail sales in 2022, but with sales growth slowing in the horeca channel…

Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…

NRT smoking cessation aids saw growth decelerate in 2021 and 2022. On one side, with the high price tag of NRT products and consumers looking to balance their budgets, this category is not considered essential but easily replaceable. On the other…

In 2023, retail volume sales of nappies/diapers/pants in Colombia continued to be steady. Due to rising inflation and hikes in price points, Colombian parents were forced to make budget adjustments to cover basic needs. Price pressure saw consumers…

Smartphones continues to see a decline volume sales in Columbia in 2023, in tandem with the pressure on consumer purchasing power. The strong devaluation of the Colombian peso against the dollar has made these products more expensive, and this is…

Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional.…

As society has now reopened in the wake of the pandemic and men have returned to their places of work and can once again enjoy social gatherings, items, such as outerwear, have become more necessary than underwear and nightwear. With limited budgets,…

Menstrual care in Colombia recorded double-digit retail value growth in 2023, driven by rising inflation and ongoing price hikes. Although Nosotras remained the leading brand on the landscape, the player lost market share in 2023 as consumers sought…

In 2023, men's grooming overall enjoyed positive current value growth rates in Colombia. However, despite increased activity from manufacturers and retailers alike, volume growth was negative. Unlike previous years, the introduction of new products…

This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Colombia

The Medellín in Colombia report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

Due to its portability and flexibility, which seamlessly align with on-the-go consumption habits, flexible aluminium/plastic packaging is the preferred choice for meals and soups packaging in Colombia. Its protective barrier properties ensure…

Sales of ready meals are declining in retail volume terms in 2023, with people returning to their normal routines and spending more time outside of the home thanks to the lifting of COVID-19 restrictions. This is seeing a shift back towards…

Mass beauty and personal care enjoyed double-digit growth in Colombia in 2023, consolidating pre-pandemic levels. However, growth was largely due to inflationary pressures, which led consumers to explore mass brands because of their lower purchasing…

Hostels, especially those in more remote areas of the country, are embracing current tourism trends by catering to the evolving preferences of backpackers. Beyond just accommodation, hostels are incorporating experiences that immerse travellers in…

In spite of continuing rising prices in 2023, limited services restaurant registered an increase in constant value sales and there was also further opening of new outlets. However, profit margins were under strain, as costs also continued to rise.…

Retail prices of laundry care products continued to experience significant increases in 2023, with double-digit growth rates well above the rate of inflation. The impact of rising prices varied according to category. While volume sales of powdered…

Large cooking appliances faced a notable decline in sales volume, strongly influenced by the contraction within the real estate sector. This downturn in 2023 can be primarily attributed to the reduced construction of new homes, a trend that…

The demand for juice in off-trade volume terms has been slowing down in 2023 as the Colombian tradition of home-made natural fruit juice remains strong, especially in light of economic constraints. Juice continues to be associated with perceptions of…

Colombian jeans have gained worldwide recognition due to their exceptional quality, innovative designs, and impeccable fit. Renowned for their attention to detail, Colombian brands are known to have mastered the art of creating jeans that flatter…

Colombia’s per capita income is projected to grow over 2022-2027, with middle-aged individuals dominating the top income group. Income inequality remains high but is expected to decrease in the long term, while social class C will see the fastest…

In-car entertainment in Colombia is seeing double-digit volume decline in 2023 as these products become ever more obsolete as the technology and functionality of smartphones improves. Most smartphones currently available have a preinstalled…

In 2023, a decline in consumer purchasing power amid rising inflation and the devaluation of the Colombian peso in relation to the dollar is impacting sales of imaging devices, though not to the same extent as other consumer electronics. The biggest…

Recent figures from the Food Chamber of the National Association of Businessmen of Colombia (Andi) suggest a robust ice cream consumption rate in Colombia, with an annual per capita intake of 3.4 litres recorded in December 2022. Crucial to this…

Discounters in Colombia recorded further growth in 2023, with the main players focusing on a providing a positive customer experience. Currently 32 hypermarkets have been converted into Éxito Wow, which represents 35.4% of the brand’s sales. This…

Colombia’s household landscape is poised for moderate growth between 2022 and 2027, with other (extended) households becoming the dominant type. In 2022, inflation, at 10.2%, raised living expenses, impacting household spending. Single person…

In Colombia’s hot drinks packaging market, flexible aluminium/plastic is the main pack type, with flexible packaging as a whole dominating packaging unit volumes in this industry. In addition, flexible aluminium/plastic is expected to gain even more…

While volume sales growth in overall hot drinks remains quite low in 2023, there have been some notable shifts between the off-trade and on-trade. Overall volume sales in foodservice are strong in 2023, supported by the coffee culture, with affluent…

Executive events, forums and union meetings have been reactivated post pandemic, and the trend in hosiery is the use of trendy stockings with vibrant colours and patterns: stripes, dots, cartoons and even fruits. Some businessmen mix them with the…