Colombia

In 2023, retail volume sales of yoghurt and sour milk products is being negatively affected by multiple factors, such as increases in prices and disruption of raw materials. Nevertheless, the healthy aspects of yoghurt, which is associated with…

The current offerings in wound care products remain predominantly basic, simply providing various shapes and sizes to cover injuries on different body parts. However, consumer awareness of innovative features in these products is generally low, as…

The sustainability trend in womenswear in Colombia reflects a growing awareness of environmental and social responsibility among both consumers and fashion brands. Colombian women are increasingly seeking clothing options that are eco-friendly,…

In 2023, personal wipes in Colombia recorded high price increases, which led to a retail volume decline, despite double-digit retail value growth. Wipes had been amongst the strongest performing tissue and hygiene categories over the review period,…

Wine enjoyed a strong performance in 2022 with off-trade and on-trade volume sales both registering robust increases. The wine industry had faced shortages and higher logistics costs in 2021 leading to weak results. During 2022, there was a complete…

Amongst the major concerns of Colombians are health issues associated with being overweight or obese. Awareness of such issues has been raised by government efforts, which have included issuing an obesity law in 2009 that promotes healthier eating…

In 2023, wearable electronics is seeing modest growth in retail volume terms, thanks to the resumption of physical activities in gyms and public spaces post-pandemic. Wearables are now regarded as an important training aid and they can also track…

After the COVID-19 crisis, the demand for vitamins shrunk. With a significant reduction in COVID-19 cases and less severe disease, consumers withdrew their attention from vitamins, especially those that they did not have the habit of regularly…

In 2023, vending in Colombia experienced slowed growth as a result of price increases and the cost-of-living crisis. Prioritising essential products, many Colombians spent less on on-the-go snacks and drinks, slowing down the category’s performance…

Vacuum cleaners in Colombia witnessed a substantial decline in sales volume compared to the preceding year, primarily attributed to the country's economic downturn. Reduced consumer incomes prompted prioritisation of essential goods over…

The year 2023 presented significant challenges for the Colombian tourism industry, driven by a combination of factors including the national economic slowdown, the removal of tax benefits such as VAT exemptions for tourism, the devaluation of the…

At the end of 2022, the national government approved a visa for digital nomads, allowing foreigners to work remotely or offer their services from Colombia. This visa enables them to reside in the country while engaging in remote work for up to 24…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Toilet care products are seeing a mix of trends according to the different categories. Faced with the sharp rise in costs, companies have been forced to increase retail prices in 2023 and this has curbed demand. Declining volume sales has been seen…

Tobacco in Colombia witnessed stagnant volume growth in 2023 amid inflationary pressures and falling demand for cigarettes. Smoking prevalence continued to decline with consumers increasing awareness about the harmful effects of combustion tobacco…

In 2023, tissue and hygiene products in Colombia continued to face price hikes above the inflation rate. While high prices led to positive retail value growth, this placed pressure on retail volume sales. Economic uncertainty affected consumers'…

Following a pandemic-induced surge, the demand for a more diverse range of teas and offerings is persisting within on-trade channels. In contrast to coffee, tea faced lesser impacts from inflation and the escalating costs of raw materials in 2023.…

The rising consumer health consciousness, given further impetus by the COVID-19 pandemic, is helping honey sales to grow given its perceived natural and beneficial properties. Honey's popularity is also being boosted by its adaptability as a…

Retail sales of sweet spreads are seeing growth boosted in Colombia in 2023 by the expansion of consumption opportunities, with consumers increasingly choosing to use chocolate spreads as ingredients in the preparation of home-made desserts and…

The COVID-19 pandemic has significantly influenced consumption habits among Colombians, leading to a shift in their snacking behaviour. With an increasingly hybrid lifestyle and prolonged periods spent at home, consumers have adopted more flexible…

The COVID-19 pandemic triggered a sharp increase in demand for surface care products, particularly in multipurpose cleaners and home disinfectants. In the following years, retail volumes have receded although total surface care sales remain well…

Supermarkets in Colombia saw further growth in 2023 as consumers are visiting stores more frequently and spending less per visit rather than doing large bimonthly shops in hypermarkets. Growth has been further supported by frequent discounts and…

Sun care recorded strong double-digit growth in Colombia in 2023, enabling sales to exceed pre-pandemic levels, after the steep decline seen in 2020. In 2023, sun care benefited from increased consumer awareness about the potential damage caused by…

Despite turbulent environment, sugar confectionery, viewed by Colombian consumers as more of an affordable indulgence compared to chocolate confectionery, is turning in a resilient performance in 2023. The market has experienced significant…

Street stalls/kiosks continued to be popular in 2023. While hot dogs, hamburgers and empanadas are the most ubiquitous street food offerings, they only scratch the surface of the diversity available. Along the Caribbean coast, stands specialise in…

Store cards are expected to continue their downward trajectory in 2023 in both transaction value and the number of cards in circulation. With consumers having more alternatives to choose from pre-paid, including credit or debit cards offering…

Staple foods in Colombia in 2023 is significantly influenced by food price-related issues, inflation, and the country's GDP evolution. The historically high inflation experienced in 2022 continued to be a major concern for all stakeholders in staple…

Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…

Sports nutrition continues to register positive growth in spite of rising prices. Health consciousness in Colombia has been a strong motivating factor for many individuals, pushing them not only to incorporate sports into their daily routines, but…

Sports drinks are one of the soft drinks categories consumed on-the-go, typically after workouts at the gym, public fitness events like marathons or fun runs, or with organised sports. Aligning with the growing trend of healthcare and wellness, the…

Even though 2022 was marked by inflationary pressures, spirits witnessed rapid growth in Colombia, driven by the further recovery of the on-trade channel where double-digit volume growth was visible. Consumers were eager to socialize after so much…

The PET bottle is the leading pack type in soft drinks packaging in Colombia, accounting for the greatest pack type share across nearly all categories. This is not expected to change over the forecast period. PET bottles are a preferred soft drinks…

The Colombian economy began its recovery in the latter half of 2021. This growth was fuelled by fiscal stimulus measures implemented in 2021, rising oil prices, and a surge in food and beverage exports, which recorded a significant increase in 2022.…

Following the economic downturn, Colombia has been on an encouraging path to recovery since the second half of 2021, with the growth trajectory solidifying by the end of 2022 when an impressive rise of 7.5% was registered. This economic resurgence…

Over the review period, smokeless tobacco, e-vapour products and heated tobacco grew at high velocity, with value sales over 20 times higher in 2023 compared to the start of the review period. Outstanding sales of e-vapour products, namely closed…

In 2023, small local grocers in Colombia continued to lose ground as they have become less attractive as a format for price-sensitive consumers. 2023 has been an economically challenging year and, according to DANE figures, retail sales declined by…

Following a surge during the pandemic, small cooking appliances has evidenced a moderate volume decrease in 2023, chiefly influenced by a significant decline in light fryers. While this downturn suggests a stabilisation post the pandemic-induced…

Sleep disorders have increased in Colombia since the pandemic due to the increased incidence of mental health issues and anxiety, whether diagnosed or not. The country still faces barriers to timely attention and diagnosis of psychological and…

Skin care delivered double-digit growth in Colombia in 2023, showing a similar rate of growth to that seen in the previous year thanks to the great importance that Colombian consumers place on skin care routines. As in every other area of beauty and…

In October 2023, the first IKEA store in Colombia was opened, in Bogotá. There are also plans for additional stores in Medellín and Cali by 2024. Along with furniture and home goods, the outlet also has the IKEA distinctive self-service cafeteria.…

Retail volume growth in savoury snacks is seeing a slowdown in 2023, triggered by increasing unit prices. Savoury snacks, not perceived as essential items by consumers, are experiencing a decline in demand as locals explore less expensive options.…

There was a surge in demand for sauces, dressings and condiments packaging during 2020, when COVID-19 restrictions saw consumers spending more time at home and preparing and eating more meals and snacks there, providing a significant boost to demand…

There was a surge in demand for sauces, dips and condiments packaging during 2020, when COVID-19 restrictions saw consumers spending more time at home and preparing and eating more meals and snacks there, providing a significant boost to demand for…

Remote and hybrid working models are shifting consumption habits towards more flexible patterns of eating at more convenient times, with the impact of rising living costs on consumer confidence and household spending levels also supporting these…

In 2023, incontinence Rx/Reimbursement recorded a rate that, although positive, has been the lowest since 2020. Even though these products are covered by MIPRES, a system in which physicians prescribe medicines, nutritional supplements, and diapers…

RTDs are experiencing significant growth in Colombia, with established categories like spirit-based, wine-based, and malt-based RTDs, as well as new hard seltzer products entering in 2022. Players like Fábrica de Licores y Alcoholes de Antioquia…

Despite the challenging operating environment that has impacted soft drinks more generally in 2023, RTD tea continues to perform positively. Robust value growth has emerged amidst high inflation rates and rising production costs (such as for…

RTD coffee continues to experience robust growth in off-trade volume sales in 2023, building on the success of 2022, when sales were boosted by hot summer weather and effective online marketing campaigns, despite remaining a niche category. The…

Dried pasta and rice are staple products on Colombian tables, offering versatility for various meals and affordability. While they are not the same type of food, both are commonly consumed either on their own or paired with vegetables, meat, or a…

In 2023, retail tissue in Colombia recorded positive, double-digit retail value growth, bolstered by rising inflation and ongoing price hikes. However, retail volume growth for toilet paper remained low, despite players reducing the meters and weight…