Colombia

Over the review period, smokeless tobacco, e-vapour products and heated tobacco grew at high velocity, with value sales over 20 times higher in 2023 compared to the start of the review period. Outstanding sales of e-vapour products, namely closed…

NRT smoking cessation aids saw growth decelerate in 2021 and 2022. On one side, with the high price tag of NRT products and consumers looking to balance their budgets, this category is not considered essential but easily replaceable. On the other…

The Colombian economy began to recover in the second half of 2021, with growth reaching + 7.5% by the end of the year 2022. This was fuelled by fiscal stimuli registered in 2021, increased oil prices and a boost in food and beverages exports which…

Although squeezable plastic tubes remains the dominant pack type for toothpaste, folding cartons were eating into this pack type’s share over the review period. This could be attributed to two main reasons: customer perception and sustainability.…

The use of debit cards continues to grow strongly in Colombia, supported by increased online purchases and cautious consumer behaviour. While credit card issuance remains stagnant, pre-paid cards, particularly closed loop transportation cards, are…