Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
A virtual restaurant in an emerging concept. Also known as a ghost kitchen, cloud kitchen or dark kitchen, it is a foodservice business that serves customers exclusively by delivery or pick-up, with technology driving a lot of the operations. Some of…
The sustainability trend in womenswear in Colombia reflects a growing awareness of environmental and social responsibility among both consumers and fashion brands. Colombian women are increasingly seeking clothing options that are eco-friendly,…
Brand loyalty remains a prominent aspect in the Colombian sportswear industry, with consumers often expressing strong preferences for established global brands, such as Nike and adidas due to their reputation for quality and performance. However,…
Colombian consumers' widespread adoption of sneakers/trainers, particularly white sneakers, can be attributed to their willingness to embrace global fashion trends. The growth of sneakers sales helped drive general growth of footwear in 2023. White…
The use of local materials is of utmost importance in Colombian accessories as it fosters a sense of cultural identity and pride. Utilising materials that are indigenous to the region celebrates the country's rich heritage and craftsmanship. By…
In 2023, Colombians returned to their familiar routines, with increasing social activity and hectic lifestyles leading to an increase in cases of cold and benefiting most OTC categories. However, the opposite trend is being observed in vitamins and…
After the spike in demand for systemic analgesics in the period, 2020 to 2021, driven by COVID-19 and then by the need to relieve reactions to vaccination, in 2022 demand tended to stabilise. However, adult acetaminophen and combination analgesics…
Despite turbulent environment, sugar confectionery, viewed by Colombian consumers as more of an affordable indulgence compared to chocolate confectionery, is turning in a resilient performance in 2023. The market has experienced significant…
Chilled processed meat, which is the biggest category in overall processed meat and seafood in packaging unit volumes, continued to see positive growth in Colombia in 2023. The increasing unit volume sales in chilled processed meat packaging were…
In 2023, processed fruit and vegetables, and its packaging, experienced a difficult year. The primary factor behind the category’s sales decline was the stability and even occasional reductions in the prices of fresh fruit and vegetables throughout…