Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Colombia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Skin care delivered double-digit growth in Colombia in 2023, showing a similar rate of growth to that seen in the previous year thanks to the great importance that Colombian consumers place on skin care routines. As in every other area of beauty and…
The expansion of beauty specialists helped to drive the growth of premium beauty and personal care in Colombia in 2023. After the pandemic, the channel witnessed a steady increase in value share across most categories and gained ground from other…
Despite unfavourable economic conditions, toothpaste and toothbrushes, the main categories in oral care, experienced growth in both volume and value terms in Colombia in 2023. However, shrinking disposable incomes made consumers more price sensitive,…
In 2023, men's grooming overall enjoyed positive current value growth rates in Colombia. However, despite increased activity from manufacturers and retailers alike, volume growth was negative. Unlike previous years, the introduction of new products…
Mass beauty and personal care enjoyed double-digit growth in Colombia in 2023, consolidating pre-pandemic levels. However, growth was largely due to inflationary pressures, which led consumers to explore mass brands because of their lower purchasing…