Colombia

2023 was a more challenging year for alcoholic drinks in Colombia, both in the retail channel and the on-trade including bars, restaurants and night clubs. After the strong growth recorded following the end of the pandemic, high inflation impacted…

Beer in Colombia achieved positive retail volume growth in 2023, despite the inflationary pressures impacting consumers’ budgets. The affordability of beer compared to other alcoholic drinks supported category sales, although there was a notable…

In 2023, demand for cider/perry declined in Colombia where consumption of cider is very low and by far the smallest of the five main alcoholic drinks categories. Most local consumers are not aware of this product, because of its limited availability…

Although the consumption of RTDs is still small in Colombia, this is the fastest growing category within alcoholic drinks in 2023. RTDs continue to draw the attention of younger adults, not only due to the lower alcohol content and sweeter flavours,…

Spirits faced a challenging year in 2023 due to the complex macroeconomic environment, high inflation rates and low economic growth in Colombia. Consumers traded down between categories and brands due to lower purchasing power. Although the total…