Chile

Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…

In 2023, there was a slowdown in value growth of menstrual care in Chile compared to 2022, accompanied by a decline in volumes across the category except for tampons. This deceleration in value growth can be attributed to the country's economic…

Menswear continues to exhibited a notable slowdown in both value and retail volume growth in 2023 compared to 2022. This is in contrast to womenswear, which is demonstrating more robust expansion. Nevertheless, certain product categories such as…

Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…

Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant…

Despite nappies/diapers in Chile showing signs of volume stabilisation in 2022, the category resumed its historical trend with a single-digit decline in 2023. This contraction aligns closely with pre-pandemic levels, reflecting the ongoing dynamics…

In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…

Within other dairy in Chile, chilled dairy desserts holds the highest value share in the category. However, retail volume growth is set to slow over 2023 due to the strong levels of inflation in the country. This is because chilled dairy desserts are…

2022 in Chile was a year characterised by a 30-year high inflation rate. At first glance, the effects of inflationary pressures should have had more of an impact on demand for various non-essential goods, including other hot drinks, but the lingering…

Ownership of other pets in Chile, such as birds, fish, small mammals, and reptiles, is experiencing a significant deceleration, relegating them to niche status within the pet ownership landscape. This trend can be attributed to several factors that…

Paediatric consumer health is experiencing similar value growth rates to the previous year in Chile, although this is not aligned with the increasing demand for this category during 2023. A notable challenge has emerged as there have been stock…

Due to the lower price points of personal care appliances and the fact that the purchasing process tends to be much quicker than it is for more expensive consumer appliances, category sales have rebounded from the previous year’s decline.

Chile enjoys economic freedom and relatively low corruption, which has helped its private sector to develop, although political instability remains. The economy is slowing down markedly, as copper production is impeded, and unemployment is relatively…

The pet care industry in Chile is undergoing significant shifts and challenges amid several prevailing trends. One notable trend is the impact of inflation on premium brands in dog and cat food. As inflation rates surge, premium brands are facing…

The expansion of private label within cat litter in Chile can be attributed to several key factors that collectively enhance its appeal and competitive positioning. Firstly, the rising cost of living and economic uncertainty have made price a…

Plant-based milk in Chile has been able to position itself in a widely competitive market. As Chileans adapted their preferences towards these types of products during the pandemic, the consumption of plant-based milk was significantly boosted.…

In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of…

Portable players is set to return to growth in both retail volume and current value terms in 2023. This growth will mainly be driven by the largest category, wireless speakers. Despite seeing a decline in 2022, caused by the exceptional growth in…

The Payment Means Law in Chile has been a driving force behind the remarkable growth of pre-paid card transactions in the country. These financial cards have gained significant traction towards the end of the review period, with both banks and…

Despite the economic situation in Chile in 2023, which forced consumers to prioritise their purchases, premium beauty and personal care maintained steady current value growth, at a very similar level to that recorded in 2022. However, significant…