Chile

Paediatric consumer health is experiencing similar value growth rates to the previous year in Chile, although this is not aligned with the increasing demand for this category during 2023. A notable challenge has emerged as there have been stock…

Ownership of other pets in Chile, such as birds, fish, small mammals, and reptiles, is experiencing a significant deceleration, relegating them to niche status within the pet ownership landscape. This trend can be attributed to several factors that…

2022 in Chile was a year characterised by a 30-year high inflation rate. At first glance, the effects of inflationary pressures should have had more of an impact on demand for various non-essential goods, including other hot drinks, but the lingering…

Within other dairy in Chile, chilled dairy desserts holds the highest value share in the category. However, retail volume growth is set to slow over 2023 due to the strong levels of inflation in the country. This is because chilled dairy desserts are…

In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…

Despite nappies/diapers in Chile showing signs of volume stabilisation in 2022, the category resumed its historical trend with a single-digit decline in 2023. This contraction aligns closely with pre-pandemic levels, reflecting the ongoing dynamics…

Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant…

Demand for microwaves was already declining in Chile prior to the pandemic, with this major appliance already present in over half of local households. Historically, there has also been a lack of important innovation to attract consumers. Access to…

Menswear continues to exhibited a notable slowdown in both value and retail volume growth in 2023 compared to 2022. This is in contrast to womenswear, which is demonstrating more robust expansion. Nevertheless, certain product categories such as…

In 2023, there was a slowdown in value growth of menstrual care in Chile compared to 2022, accompanied by a decline in volumes across the category except for tampons. This deceleration in value growth can be attributed to the country's economic…