Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Chile. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail volume sales of bleach declined for a third consecutive year in 2023 following peak sales achieved in 2020. During the pandemic, local consumers sought efficient cleaning solutions for different areas in and around their homes as a measure to…
2022 marked a reversal of the positive trend witnessed in the preceding two years, characterised by an increase in demand for dishwashing. Unfortunately, this negative trend persisted into 2023. In 2022, the decline in retail volume sales could be…
In 2023, retail volume sales of home insecticides suffered a second consecutive year of double-digit decline, but an expansion in value sales, driven exclusively by high inflation. The category experienced a dramatic rise in prices, making it the…
Despite the fact that laundry care is relatively inelastic compared to other home care products, retail volume sales experienced a decline in 2023, driven by a fall in consumers’ purchasing power. In an attempt to save money, many local consumers…
In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of…
In 2023, retail volume sales of surface care experienced a significant decline for the third consecutive year, to remain below pre-pandemic levels. The drop in demand can be explained by the waning impact of the pandemic, with Chileans cleaning less…
For the second consecutive year, retail volume sales of toilet care registered a contraction in 2023, taking them below pre-pandemic levels. In 2022, volume sales started to decline in response to the ending of restrictions and the resumption of life…
In contrast to earlier in the review period, when the Chilean economy was an oasis within Latin America and witnessed a constant rise in GDP, minimal inflation rates, and robust employment levels, 2022 and 2023 were characterised by economic…
In 2023, away-from-home tissue and hygiene in Chile recorded a loss of momentum compared to the significant results of 2022, with single-digit value growth. 2022’s double-digit growth was due to the low comparable base, considering that 2021 was…
In 2023, there was a slowdown in value growth of menstrual care in Chile compared to 2022, accompanied by a decline in volumes across the category except for tampons. This deceleration in value growth can be attributed to the country's economic…
Despite nappies/diapers in Chile showing signs of volume stabilisation in 2022, the category resumed its historical trend with a single-digit decline in 2023. This contraction aligns closely with pre-pandemic levels, reflecting the ongoing dynamics…
In 2023, retail adult incontinence in Chile experienced a second consecutive year of double-digit value growth, although this was slower compared to the previous year. However, the dynamics of growth shifted when comparing the light and…
The demand for retail tissue remained at healthy levels despite a marginal decline in 2023, while double-digit current value growth was driven by rising unit prices. Therefore, higher prices forced some local consumers to prioritise their retail…
In 2023, tissue and hygiene in Chile faced slower value growth compared to the more positive outcomes of 2022, primarily driven by categories such as retail adult incontinence, menstrual care, and wipes. The industry's performance in 2023 was…
Wipes experienced a loss of momentum in 2023 compared to previous years, where hygiene habits acquired following the emergence of the pandemic boosted sales. This slowdown in growth was primarily attributed to consumers prioritising their expenses in…
Despite consolidation of value share among five leading players, including Multitiendas Corona SA and Zara Chile SA, apparel and footwear specialists in Chile remained dominated in outlet terms by independent players in 2023. These operators serve…
As a high number of big-ticket purchases were made during the pandemic years, appliances and electronics specialists in Chile experienced a marginal drop in value sales in 2023. This scenario encouraged many leading players to aggressively adopt…
Convenience retailers in Chile continued to perform well in 2023, recording another year of double-digit value growth, primarily driven by convenience stores. The latter channel has become increasingly popular among Chileans in local neighbourhoods,…
Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…
While local consumers continued to search for more affordable products in 2023 due to high inflation and limited disposable incomes, discounters in Chile struggled to replicate the dynamic value growth and expansion witnessed during the previous two…