Chile

During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their…

After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom…

Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most…

Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those…

Fragrances in Chile saw a second consecutive year of healthy current value growth – higher than the pre-pandemic level of growth. Nevertheless, the category was unable to match the results seen in 2021, when current value sales grew by almost 40% due…

During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…

During 2023, mass beauty and personal care in Chile experienced a strong increase in dynamism in current value terms compared with 2022; a year in which volume demand contracted as the country’s high inflation rate kept consumers cautious with their…

Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…

In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…

Despite the economic situation in Chile in 2023, which forced consumers to prioritise their purchases, premium beauty and personal care maintained steady current value growth, at a very similar level to that recorded in 2022. However, significant…

Although retail volume sales continued to decline, skin care saw a much stronger current value increase in Chile in 2023, after a year of much more moderate growth. During 2022, although demand remained constrained, premium skin care showed positive…

Sun care has been seeing double-digit current value growth in Chile since 2020. Although there was a notable slowdown in the rate of increase in 2023 compared with the previous few years, it remained significant – in the double digits. The slowdown…

In 2024, the rising demand for cat food in Chile can be attributed to several key factors that reflect shifting demographics, evolving lifestyles, and changing attitudes towards pet ownership. Firstly, there is a demographic trend towards smaller…

Inflation's impact on the performance of premium dog food brands in Chile is multifaceted, affecting both operational costs and consumer purchasing behaviour. As inflation escalates, the cost of importing high-quality ingredients, which are often a…

Ownership of other pets in Chile, such as birds, fish, small mammals, and reptiles, is experiencing a significant deceleration, relegating them to niche status within the pet ownership landscape. This trend can be attributed to several factors that…

The pet care industry in Chile is undergoing significant shifts and challenges amid several prevailing trends. One notable trend is the impact of inflation on premium brands in dog and cat food. As inflation rates surge, premium brands are facing…

The expansion of private label within cat litter in Chile can be attributed to several key factors that collectively enhance its appeal and competitive positioning. Firstly, the rising cost of living and economic uncertainty have made price a…

In 2023, Chile’s economy contracted by 0.3%, due to sluggish private spending, gross fixed capital formation (GFCF) and exports, despite a rise in public consumption. However, projections for 2024 are for GDP growth of 1.7%, driven by robust exports,…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

In 2023, alcoholic drinks in Chile saw a second year of total volume decline. The industry was shaped by a complex interplay of economic factors and changing consumer preferences. In analysing these trends, it is essential to consider how economic…

Beer in Chile maintained total volume decline in 2023, with sales falling both on-trade and off-trade. Mid-priced lager encountered a notable total volume decline, which can be attributed to a confluence of factors, chiefly revolving around robust…

Cider in Chile experienced only low total volume growth in 2023, with increases for both channels. Climate change emerged as a significant factor hampering growth. The production of cider relies heavily on the cultivation of apples, and the category…

Retail demand for cigarettes in Chile continued to decline in 2023. Cigarette smuggling has became a major issue for Chilean tobacco. A study, conducted by British American Tobacco and the MIDE Center at the Catholic University of Chile, revealed…

Demand for overall cigars, cigarillos and smoking tobacco in Chile fell in 2023, while value sales grew below the inflation rate. The main reason for this weak performance was the limited expansion of the local consumer base in recent years. The…

In 2023, Ready-To-Drink beverages (RTDs) in Chile saw a total volume decline, with falling sales both on-trade and off-trade. The category encountered a significant hurdle in the form of inflation, which played a pivotal role in curbing demand for…

E-vapour products in Chile continued to record strong growth in 2023, driven by closed vaping systems. In particular, closed system single use recorded double-digit growth in both volume and value terms during the year, making it the most relevant…

Spirits in Chile returned to slight total volume growth in 2023, with increases for both channels. Despite seeing a minimal total volume decline in 2023, pisco, a beloved spirit deeply ingrained in Chilean culture, has demonstrated remarkable…

The tobacco industry in Chile experienced a positive performance in 2023, although the largest category of cigarettes experienced another drop in demand. This fall in volumes was significantly influenced by the growing challenge of tobacco products…

Wine in Chile saw a total volume decline in 2023, with slightly falling sales both on-trade and off-trade. In wine, premiumisation encountered a notable deceleration in 2022 and 2023, influenced by the dual challenges of an unstable economic scenario…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Chile covers production and consumption trends in agricultural commodities, energy…

In 2023, Chile ranked fourth in Latin America for average gross income. However, over the year, the country recorded a notable decrease in per capita disposable income amid the economic slowdown, persistent inflationary pressures and higher…

Chocolate confectionery in Chile faces significant challenges due to further price increases driven by rising costs of cocoa. Cocoa is a fundamental ingredient in chocolate production, and fluctuations in its price directly impact production costs…

Unit price growth of gum in Chile serves as a crucial mechanism to offset volume decline, navigating the complex interplay between consumer behaviour, market dynamics, and pricing strategies. As the demand for gum experiences fluctuations, influenced…

Chile's standing as one of the leading Latin American markets in terms of ice cream per capita consumption is a multifaceted phenomenon, deeply rooted in cultural, economic, and climatic factors that collectively drive its robust demand. First and…

Savoury snacks in Chile is undergoing a significant transformation due to the phenomenon of shrinkflation, prompted by escalating production costs. This trend, where product sizes decrease while prices remain the same or even increase, reflects a…

Snacks in Chile is undergoing significant market developments influenced by a variety of trends that reflect evolving consumer preferences, economic factors, and industry dynamics. One notable trend is the inflationary pressure on chocolate…

Shrinkflation has emerged as a notable strategy employed by producers of sugar confectionery in Chile to navigate cost increases, while safeguarding their profit margins without substantially raising prices. Shrinkflation refers to the practice of…

Producers of sweet biscuits, snack bars and fruit snacks in Chile have been navigating economic challenges, notably price hikes, by adopting a subtle yet impactful strategy known as shrinkflation. This approach, while not new, has become increasingly…