Chile

After seeing exceptional growth during the pandemic, when consumers had to adapt to life indoors and needed to have the proper IT set-up both for their home office and studying from home, computers and peripherals saw a significant decline in the…

In 2022, most pandemic restrictions were lifted, and a strong negative impact was seen on volume sales of consumer electronics in Chile, with decline set to continue in 2023, although at a slower rate. These declines have been caused by a fall in…

Headphones is set to return to minimal growth in 2023, after seeing a slight retail volume decline in 2022, although continuous growth has been seen in current value terms due to price rises. The strong positive volume performance during the pandemic…

There is a continued high consumer focus on improving life in the home, which is a residual effect of the pandemic, which led Chileans to purchase consumer electronics to make their lives at home more comfortable. Nevertheless, home audio and cinema…

Home video experienced strong retail volume growth during the pandemic in 2021, when consumers had the opportunity to increase their discretionary expenditure, given the withdrawal from pension funds and direct government help. However, with most…

In 2023, the increase in mobility after the pandemic ended is set to help decelerate the retail volume decline that imaging devices had been suffering, as consumers have returned to enjoying life outdoors. Nevertheless, the substitution trend pushed…

The historical decrease in volume sales caused by the advance of technology and the popularisation of smartphones as an entertainment centre is expected to continue to hit in-car entertainment in Chile in 2023. Nevertheless, high inflation is set to…

Extraordinary growth was experienced by mobile phones during the pandemic, when consumers had access to more money, given the help from the government, and the withdrawal of part of pension funds. In a year of normalisation, 2022 saw a significant…

Portable players is set to return to growth in both retail volume and current value terms in 2023. This growth will mainly be driven by the largest category, wireless speakers. Despite seeing a decline in 2022, caused by the exceptional growth in…

Wearable electronics in Chile is set to continue to see solid retail volume growth and dynamic current value growth in 2023, as consumer awareness and penetration increase. Despite seeing a deceleration of growth in 2022 and 2023 compared with the…

Airline operators have been severely impacted by the pandemic, leading to the collapse of some airlines and the restructuring of others. As the world moves towards normalcy, there is a slow recovery for airlines, albeit with a different cost…

In the current context, there are significant changes in the profile of tourists, with two dimensions standing out in their interaction with travel agents. Consumers have shown a preference for making their purchases through intermediaries such as…

The hotel sector has undergone a significant transformation in response to the evolving needs of guests. With the rise of remote work, travellers now seek hotels that offer high-speed internet bandwidth, open spaces for comfortable work environments,…

During summer 2023, inbound tourism in Chile has shown a moderate increase compared to 2022, but it is still to reach pre-pandemic levels. The top five countries of origin for tourists visiting Chile in 2023 are Argentina, Bolivia, the US, Brazil,…

The travel industry is undergoing significant changes influenced by various factors and the aftermath of the pandemic. Airlines, hotels, travel agents, and the tourism industry in Chile have all experienced shifts in trends and customer preferences.…

In 2023, acetaminophen continues to lead sales of analgesics in Chile, whilst also experiencing the highest growth rate in the category. This growth has remained steady since the onset of the pandemic, where acetaminophen became the preferred choice…

Consumer health in Chile experienced a notable slowdown in value growth in 2022 compared to the previous year's performance. In 2021, the pandemic-induced liquidity in the local market and the shift towards preventive habits among consumers drove…

Cough, cold, and allergy (hay fever) remedies in Chile is experiencing remarkable growth for the second consecutive year in 2023, both in terms of volume and value. This upward trend can be attributed primarily to the return to normalcy following the…

Dermatologicals maintain a healthy growth trajectory in line with figures recorded in 2022, retaining significant value sales that surpass pre-pandemic levels. While this category typically demonstrates notable stability and does not exhibit…

Dietary supplements in Chile is experiencing a resurgence in dynamic value growth in 2023, following a decline the previous year. This renewed growth can be attributed to the growing interest among consumers in educating themselves about the…

Digestive remedies in Chile is experiencing a deceleration in value growth during 2023 compared to the double-digit increases observed in the previous two years. Despite a general decline in demand, the category continues to show healthy growth rates…

Eye care in Chile is experiencing declining retail volume sales in 2023, primarily due to greater mobility outside of the home and the transition back to in-person work settings. In 2020 and 2021, standard eye care experienced a notable upturn in…

Consumers in Chile continue to show strong support for herbal/traditional products, especially when purchasing cough/cold remedies. This trend is not only driven by the longstanding preference for natural products among many Chileans but also due to…

Paediatric consumer health is experiencing similar value growth rates to the previous year in Chile, although this is not aligned with the increasing demand for this category during 2023. A notable challenge has emerged as there have been stock…

Demand for sleep aids is growing in 2023 to remain significantly above pre-pandemic levels. Although value growth can also be considered healthy, it falls short when compared to the remarkable figures observed in 2021, when the category experienced…

Value sales of sports nutrition in Chile are experiencing a remarkable resurgence in 2023 with double-digit growth after a challenging 2022. A marginal drop in sales the previous year was primarily attributed to the significant reduction in Chileans’…

The retail volume declines recorded by vitamins in 2022, for both multivitamins and single vitamins, are noticeably slowing in 2023. In 2021, the category’s dynamics shifted as the pandemic continued to drive demand for vitamins due to heightened…

After experiencing a significant double-digit decline in retail value terms in 2022, weight management and wellbeing is only showing signs of a modest rebound in 2023 with flat growth. However, the overall outlook remains subdued as consumers…

As pandemic-related restrictions in Chile started to ease in 2021, local consumers began to spend greater time outside of the home, including participating in outdoor activities. This led to a rise in incidents requiring wound care, thereby boosting…

The decision that parents have to make on whether to feed their babies milk formula or breast milk is a never-ending debate in Chile. During the pandemic, consumers spent a significant amount of time at home due to restrictions and the home-seclusion…

Since the vaccination process against COVID-19 began in Chile and the impact of the pandemic started to wane, the home-cooking dynamic that emerged in 2020, when local consumers were forced to spend considerable time at home, has notably lost…

Raw milk is a fundamental ingredient in cheese production, and when the cost of this ingredient increases, producers face numerous challenges that can lead to significant setbacks. There are several reasons that link the increasing cost of raw milk…

2023 has undoubtfully been challenging for dairy products and alternatives in Chile, mostly in terms of volume growth, because due to high inflation rates that the country is experiencing, value growth is offsetting the strong reduction in volumes.…

The dairy products and alternatives industry continues to experience significant increases, including rising costs for animal feed, consequently creating a worrying situation for dairy farmers and how they operate. As the expenses associated with…

Within other dairy in Chile, chilled dairy desserts holds the highest value share in the category. However, retail volume growth is set to slow over 2023 due to the strong levels of inflation in the country. This is because chilled dairy desserts are…

Plant-based milk in Chile has been able to position itself in a widely competitive market. As Chileans adapted their preferences towards these types of products during the pandemic, the consumption of plant-based milk was significantly boosted.…

Yoghurt with functional claims experienced strong growth following the emergence of the pandemic. As Chileans developed strong consciousness around nutrition and the food they consumed, functional yoghurt significantly benefited. However, as…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Strong growth was observed for cooking ingredients and meals throughout the first months of 2022, with healthier variants such as no added sugar and natural growing at a very fast pace as consumers resumed their normal activities. However, sales were…

NotCo, a Chilean start-up which uses artificial intelligence to mimic animal-derived products with plant ingredients, continued the expansion of its portfolio with the launch of NotCheese, a vegan cheese, at the end of 2022. The company also received…

Eating well and healthily is not a simple task in Chile, as many packaged products with positive health-related attributes are usually far more expansive than standard, traditional products. At times, this has made it harder for products with healthy…

Low GDP growth and the highest inflation in decades characterised the Chilean economy in 2022. These economic conditions limited the growth in sales of healthy snacks, because in general they have a higher unit price than traditional snacks. However,…

Chileans have substantially increased their awareness of the dangers to health that many soft drinks pose for them, especially carbonates and juice, and they are showing interest in improving their overall health. Legislation and more publicly…

As the inflation rate increased in the country, consumers became increasingly indecisive at the point of purchase in 2022, and price tended to elevate in importance in the decision-making process. In fact, the National Institute of Statistics (INE in…

Apparel accessories is another category that has felt the reverberations of climate shifts triggered by the El Niño phenomenon. These shifts have led to unprecedented winter heatwaves, directly hampering the sales of cold weather-related accessories…

Both retail value and volume growth of apparel and footwear in Chile continues to notably slow following 2021’s highs. During that year, strong growth was observed across most categories, supported by government aid, pension fund withdrawals, and the…

Childrenswear continues to experience a decline in value sales in 2023, a pattern consistent with the preceding year, and it remains one of the most heavily impacted categories within the broader apparel and footwear industry in the country. This…

Despite a weak performance in terms of retail volume sales in 2023, footwear in Chile is demonstrating robust current value growth, primarily driven by the men’s and women’s segments. Notably, a proportion of this growth can be attributed to price…

Hosiery, driven mainly by the non-sheer segment, has found itself in a challenging situation with weakening retail volume sales. Simultaneously, overall value is recording minimal growth. The stagnation in value and reduction in volume can be…

While demand for jeans continues to rise in 2023, value sales growth is more moderate, driven by the economy segment in Chile, and in particular, economy women's jeans, with the latter continuing to record remarkable double-digit retail volume…