Chile

Beer in Chile maintained total volume decline in 2023, with sales falling both on-trade and off-trade. Mid-priced lager encountered a notable total volume decline, which can be attributed to a confluence of factors, chiefly revolving around robust…

In 2024, the rising demand for cat food in Chile can be attributed to several key factors that reflect shifting demographics, evolving lifestyles, and changing attitudes towards pet ownership. Firstly, there is a demographic trend towards smaller…

Sun care has been seeing double-digit current value growth in Chile since 2020. Although there was a notable slowdown in the rate of increase in 2023 compared with the previous few years, it remained significant – in the double digits. The slowdown…

Fragrances in Chile saw a second consecutive year of healthy current value growth – higher than the pre-pandemic level of growth. Nevertheless, the category was unable to match the results seen in 2021, when current value sales grew by almost 40% due…

Following two consecutive years of dynamic, double-digit value growth as a result of pandemic-related restrictions easing, leading to greater mobility outside of the home, vending in Chile recorded sales declines in 2023, as consumers looked to rein…

A slow year in 2023 was a significant challenge for retail in Chile. Elevated inflation and steady price rises continued to impact the retail industry, leading to a steep drop in demand from consumers, who looked to postpone purchases as much as…

Hypermarkets in Chile, as one of the largest channels within grocery retailers, continued to record a stable, albeit undynamic, performance in 2023. Security concerns remained a relevant issue for operators in hypermarkets at the end of the review…

Wipes experienced a loss of momentum in 2023 compared to previous years, where hygiene habits acquired following the emergence of the pandemic boosted sales. This slowdown in growth was primarily attributed to consumers prioritising their expenses in…

Snacks in Chile is undergoing significant market developments influenced by a variety of trends that reflect evolving consumer preferences, economic factors, and industry dynamics. One notable trend is the inflationary pressure on chocolate…

Wine in Chile saw a total volume decline in 2023, with slightly falling sales both on-trade and off-trade. In wine, premiumisation encountered a notable deceleration in 2022 and 2023, influenced by the dual challenges of an unstable economic scenario…

Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those…

Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most…

The demand for retail tissue remained at healthy levels despite a marginal decline in 2023, while double-digit current value growth was driven by rising unit prices. Therefore, higher prices forced some local consumers to prioritise their retail…

In 2023, air care experienced one of the highest increases in unit prices within home care. In 2022, due to the surplus stock resulting from the high demand during the pandemic, players had refrained from raising prices to sustain demand. However,…

Inflation's impact on the performance of premium dog food brands in Chile is multifaceted, affecting both operational costs and consumer purchasing behaviour. As inflation escalates, the cost of importing high-quality ingredients, which are often a…

During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…

Convenience retailers in Chile continued to perform well in 2023, recording another year of double-digit value growth, primarily driven by convenience stores. The latter channel has become increasingly popular among Chileans in local neighbourhoods,…

Retail demand for cigarettes in Chile continued to decline in 2023. Cigarette smuggling has became a major issue for Chilean tobacco. A study, conducted by British American Tobacco and the MIDE Center at the Catholic University of Chile, revealed…

The pet care industry in Chile is undergoing significant shifts and challenges amid several prevailing trends. One notable trend is the impact of inflation on premium brands in dog and cat food. As inflation rates surge, premium brands are facing…

Although retail volume sales continued to decline, skin care saw a much stronger current value increase in Chile in 2023, after a year of much more moderate growth. During 2022, although demand remained constrained, premium skin care showed positive…

In contrast to earlier in the review period, when the Chilean economy was an oasis within Latin America and witnessed a constant rise in GDP, minimal inflation rates, and robust employment levels, 2022 and 2023 were characterised by economic…

In 2023, retail volume sales of home insecticides suffered a second consecutive year of double-digit decline, but an expansion in value sales, driven exclusively by high inflation. The category experienced a dramatic rise in prices, making it the…

In 2023, alcoholic drinks in Chile saw a second year of total volume decline. The industry was shaped by a complex interplay of economic factors and changing consumer preferences. In analysing these trends, it is essential to consider how economic…

Chile enjoys economic freedom and relatively low corruption, which has helped its private sector to develop, although political instability remains. The economy is slowing down markedly, as copper production is impeded, and unemployment is relatively…

The cannabis culture in Chile is at an intermediate stage of development compared to other countries in Latin America. Since decriminalisation of cannabis for medicinal use in 2016, Chile has witnessed an explosion in “grow shops” and home growing to…

Shrinkflation has emerged as a notable strategy employed by producers of sugar confectionery in Chile to navigate cost increases, while safeguarding their profit margins without substantially raising prices. Shrinkflation refers to the practice of…

Savoury snacks in Chile is undergoing a significant transformation due to the phenomenon of shrinkflation, prompted by escalating production costs. This trend, where product sizes decrease while prices remain the same or even increase, reflects a…

Unit price growth of gum in Chile serves as a crucial mechanism to offset volume decline, navigating the complex interplay between consumer behaviour, market dynamics, and pricing strategies. As the demand for gum experiences fluctuations, influenced…

The tobacco industry in Chile experienced a positive performance in 2023, although the largest category of cigarettes experienced another drop in demand. This fall in volumes was significantly influenced by the growing challenge of tobacco products…

Spirits in Chile returned to slight total volume growth in 2023, with increases for both channels. Despite seeing a minimal total volume decline in 2023, pisco, a beloved spirit deeply ingrained in Chilean culture, has demonstrated remarkable…

The expansion of private label within cat litter in Chile can be attributed to several key factors that collectively enhance its appeal and competitive positioning. Firstly, the rising cost of living and economic uncertainty have made price a…

In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…

Despite recording a marginal decline compared to the previous year’s dynamic performance, value sales via supermarkets in Chile remained significantly higher in 2023 compared to pre-pandemic levels, and indeed above any other grocery retail channel…

In 2023, there was a slowdown in value growth of menstrual care in Chile compared to 2022, accompanied by a decline in volumes across the category except for tampons. This deceleration in value growth can be attributed to the country's economic…

For the second consecutive year, retail volume sales of toilet care registered a contraction in 2023, taking them below pre-pandemic levels. In 2022, volume sales started to decline in response to the ending of restrictions and the resumption of life…

Despite the fact that laundry care is relatively inelastic compared to other home care products, retail volume sales experienced a decline in 2023, driven by a fall in consumers’ purchasing power. In an attempt to save money, many local consumers…

Retail volume sales of bleach declined for a third consecutive year in 2023 following peak sales achieved in 2020. During the pandemic, local consumers sought efficient cleaning solutions for different areas in and around their homes as a measure to…

In 2023, the economic landscape has been marked by inflation, high interest rates, and increased unemployment. As a result, individual budgets have contracted, forcing consumers to focus on essential spending. Nevertheless, post-pandemic, there has…

Chile's standing as one of the leading Latin American markets in terms of ice cream per capita consumption is a multifaceted phenomenon, deeply rooted in cultural, economic, and climatic factors that collectively drive its robust demand. First and…

Chocolate confectionery in Chile faces significant challenges due to further price increases driven by rising costs of cocoa. Cocoa is a fundamental ingredient in chocolate production, and fluctuations in its price directly impact production costs…

In 2023, Ready-To-Drink beverages (RTDs) in Chile saw a total volume decline, with falling sales both on-trade and off-trade. The category encountered a significant hurdle in the form of inflation, which played a pivotal role in curbing demand for…

After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom…

Cider in Chile experienced only low total volume growth in 2023, with increases for both channels. Climate change emerged as a significant factor hampering growth. The production of cider relies heavily on the cultivation of apples, and the category…

While local consumers continued to search for more affordable products in 2023 due to high inflation and limited disposable incomes, discounters in Chile struggled to replicate the dynamic value growth and expansion witnessed during the previous two…

Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…

In 2023, retail volume sales of surface care experienced a significant decline for the third consecutive year, to remain below pre-pandemic levels. The drop in demand can be explained by the waning impact of the pandemic, with Chileans cleaning less…

In 2023, polishes continued to experience declining retail volume terms, with Chilean consumers losing interest in these kinds of products. Unlike many other categories in home care, polishes is no longer considered essential, and the lack of…

2022 marked a reversal of the positive trend witnessed in the preceding two years, characterised by an increase in demand for dishwashing. Unfortunately, this negative trend persisted into 2023. In 2022, the decline in retail volume sales could be…

The dynamic landscape of full-service restaurants reveals subtle shifts, particularly in the context of closures and the lasting impact of an incomplete recovery. Soaring restaurant costs have placed significant pressure on profit margins, with food…

Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…