Chile

OKF Cappuccino is the leading brand of RTD coffee in Chile, and while traditionally it was available in various mainstream retailers and pharmacies, this scenario has changed significantly in 2023. OKF Cappuccino, along with some minor brands, is no…

In 2022, price increases posed significant challenges for juice producers. The surge in inflation rates, reaching a 30-year high in Chile, impacted various categories, including juice. Within the category, supply chain disruptions and the…

Energy drinks has emerged as one of the most dynamic categories in Chilean soft drinks in recent years. With astounding growth over the review period, the category has gained a strong following, not only in the off-trade channel but also via…

As Chilean families see an increase in their incomes and new products emerge in competing categories, concentrates, often regarded as a budget-friendly option, are generally losing popularity. Powder concentrates, the primary format in the category,…

Off-trade demand for carbonates in Chile is improving in 2023. Following an abnormal year in 2021 and a more normalised performance in 2022, the category is experiencing a rise in volumes in 2023. Like most categories in 2022 and 2023, carbonates has…

Bottled water has emerged as one of the top-performing categories in 2023. Even in the face of challenging conditions in 2022, it demonstrated impressive resilience. In 2023, bottled water continues its upward trajectory by capitalising on…

Chile is by far the leading market in Latin America in terms of per capita consumption of tea. Demand for this hot drink recorded impressive growth in the early 2010s. Furthermore, it is usually an essential item in every Chilean household. However,…

2022 in Chile was a year characterised by a 30-year high inflation rate. At first glance, the effects of inflationary pressures should have had more of an impact on demand for various non-essential goods, including other hot drinks, but the lingering…

While retail demand for hot drinks was starting to fall in line with a challenging scenario in late 2022, mainly driven by inflation and a worsening economic context, 2023 has been experiencing a deeper decline for most hot drinks in Chile. Tea is a…

While not as demanded as tea, but constantly growing, coffee in Chile has developed from an instant drink to warm up and wake up, to an enjoyable hot beverage, with local consumers increasingly able to distinguish quality, and thus, become more…