Chile

In 2023, Chile ranked fourth in Latin America for average gross income. However, over the year, the country recorded a notable decrease in per capita disposable income amid the economic slowdown, persistent inflationary pressures and higher…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Chile covers production and consumption trends in agricultural commodities, energy…

Wine in Chile saw a total volume decline in 2023, with slightly falling sales both on-trade and off-trade. In wine, premiumisation encountered a notable deceleration in 2022 and 2023, influenced by the dual challenges of an unstable economic scenario…

The tobacco industry in Chile experienced a positive performance in 2023, although the largest category of cigarettes experienced another drop in demand. This fall in volumes was significantly influenced by the growing challenge of tobacco products…

Spirits in Chile returned to slight total volume growth in 2023, with increases for both channels. Despite seeing a minimal total volume decline in 2023, pisco, a beloved spirit deeply ingrained in Chilean culture, has demonstrated remarkable…

E-vapour products in Chile continued to record strong growth in 2023, driven by closed vaping systems. In particular, closed system single use recorded double-digit growth in both volume and value terms during the year, making it the most relevant…

In 2023, Ready-To-Drink beverages (RTDs) in Chile saw a total volume decline, with falling sales both on-trade and off-trade. The category encountered a significant hurdle in the form of inflation, which played a pivotal role in curbing demand for…

Demand for overall cigars, cigarillos and smoking tobacco in Chile fell in 2023, while value sales grew below the inflation rate. The main reason for this weak performance was the limited expansion of the local consumer base in recent years. The…

Retail demand for cigarettes in Chile continued to decline in 2023. Cigarette smuggling has became a major issue for Chilean tobacco. A study, conducted by British American Tobacco and the MIDE Center at the Catholic University of Chile, revealed…

Cider in Chile experienced only low total volume growth in 2023, with increases for both channels. Climate change emerged as a significant factor hampering growth. The production of cider relies heavily on the cultivation of apples, and the category…

Beer in Chile maintained total volume decline in 2023, with sales falling both on-trade and off-trade. Mid-priced lager encountered a notable total volume decline, which can be attributed to a confluence of factors, chiefly revolving around robust…

In 2023, alcoholic drinks in Chile saw a second year of total volume decline. The industry was shaped by a complex interplay of economic factors and changing consumer preferences. In analysing these trends, it is essential to consider how economic…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

In 2023, Chile’s economy contracted by 0.3%, due to sluggish private spending, gross fixed capital formation (GFCF) and exports, despite a rise in public consumption. However, projections for 2024 are for GDP growth of 1.7%, driven by robust exports,…

The expansion of private label within cat litter in Chile can be attributed to several key factors that collectively enhance its appeal and competitive positioning. Firstly, the rising cost of living and economic uncertainty have made price a…

The pet care industry in Chile is undergoing significant shifts and challenges amid several prevailing trends. One notable trend is the impact of inflation on premium brands in dog and cat food. As inflation rates surge, premium brands are facing…

Ownership of other pets in Chile, such as birds, fish, small mammals, and reptiles, is experiencing a significant deceleration, relegating them to niche status within the pet ownership landscape. This trend can be attributed to several factors that…

Inflation's impact on the performance of premium dog food brands in Chile is multifaceted, affecting both operational costs and consumer purchasing behaviour. As inflation escalates, the cost of importing high-quality ingredients, which are often a…

In 2024, the rising demand for cat food in Chile can be attributed to several key factors that reflect shifting demographics, evolving lifestyles, and changing attitudes towards pet ownership. Firstly, there is a demographic trend towards smaller…

Sun care has been seeing double-digit current value growth in Chile since 2020. Although there was a notable slowdown in the rate of increase in 2023 compared with the previous few years, it remained significant – in the double digits. The slowdown…

Although retail volume sales continued to decline, skin care saw a much stronger current value increase in Chile in 2023, after a year of much more moderate growth. During 2022, although demand remained constrained, premium skin care showed positive…

Despite the economic situation in Chile in 2023, which forced consumers to prioritise their purchases, premium beauty and personal care maintained steady current value growth, at a very similar level to that recorded in 2022. However, significant…

In 2023, oral care in Chile registered a slightly better performance than in 2022, but retail volume sales continued to decline, and current value growth was minimal. Most categories continued to experience a contraction in volume demand, with…

Men’s grooming experienced robust current value growth in Chile in 2021 and 2022, and this trend continued in 2023, despite only seeing minor retail volume growth. As the economic situation tended to stabilise in the country, the category gained…

During 2023, mass beauty and personal care in Chile experienced a strong increase in dynamism in current value terms compared with 2022; a year in which volume demand contracted as the country’s high inflation rate kept consumers cautious with their…

During 2023, hair care in Chile demonstrated stronger current value growth than seen in 2022, along with a return to slight retail volume growth. However, with only low volume growth, the value increase was primarily boosted by price rises, which…

Fragrances in Chile saw a second consecutive year of healthy current value growth – higher than the pre-pandemic level of growth. Nevertheless, the category was unable to match the results seen in 2021, when current value sales grew by almost 40% due…

Depilatories in Chile saw a slight increase in current value terms in 2023. This was primarily driven by price rises, as sales continued to decline in volume terms. However, the category maintained current value sales significantly higher than those…

Despite the economic downturn impacting beauty and personal care categories, deodorants displayed resilience in Chile in 2023, returning to solid retail volume growth and seeing dynamic current value growth, recording higher growth compared with most…

After a year of decline, colour cosmetics showed a full recovery in Chile during 2023, registering double-digit current value growth, with particularly strong increases seen in categories such as eye make-up, facial make-up, and lip products. A boom…

During 2022, despite maintaining slight current value growth, Chile experienced a sharp decline in retail volume demand in beauty and personal care, due to an inflation rate not seen in a decade. This made consumers much more cautious about their…

After a year of contraction in 2022 due to the inflationary crisis faced by the country, bath and shower returned to retail volume and current value growth in Chile 2023. During 2023, despite Chilean consumers’ tightened budgets, bath and shower…

In 2023, baby and child-specific products in Chile followed the same trend as in the previous year, showing a contraction in volume terms, and positive but slower growth in current value terms. The only category that maintained positive performances…

Following two consecutive years of dynamic, double-digit value growth as a result of pandemic-related restrictions easing, leading to greater mobility outside of the home, vending in Chile recorded sales declines in 2023, as consumers looked to rein…

Despite recording a marginal decline compared to the previous year’s dynamic performance, value sales via supermarkets in Chile remained significantly higher in 2023 compared to pre-pandemic levels, and indeed above any other grocery retail channel…

Despite increasing competition from smaller supermarkets and convenience stores, small local grocers in Chile remained an important grocery retail channel in 2023, with value sales continuing to rise. The popularity of this channel is supported by…

A slow year in 2023 was a significant challenge for retail in Chile. Elevated inflation and steady price rises continued to impact the retail industry, leading to a steep drop in demand from consumers, who looked to postpone purchases as much as…

Following robust double-digit value growth over much of the review period, a trend already emerging prior to the pandemic, e-commerce sales in Chile started to stabilise in 2022 in line with greater mobility outside of the home, although they…

Hypermarkets in Chile, as one of the largest channels within grocery retailers, continued to record a stable, albeit undynamic, performance in 2023. Security concerns remained a relevant issue for operators in hypermarkets at the end of the review…

Value sales of home products specialists in Chile, dominated by home improvement and gardening stores, marginally declined in 2023, due to further competition from e-commerce platforms, although they remained above pre-pandemic levels. Independent…

Although health and beauty specialists in Chile experienced a marginal decline in 2023 across the channel, value sales remained above pre-pandemic levels. Pharmacies holds the highest share overall, in both outlet and value terms, and continued to…

In 2023, values sales of general merchandise stores in Chile, solely represented by department stores, declined for a second consecutive year. Reduced spending power and the important impact of e-commerce operations of the retailers present in the…

While local consumers continued to search for more affordable products in 2023 due to high inflation and limited disposable incomes, discounters in Chile struggled to replicate the dynamic value growth and expansion witnessed during the previous two…

Direct selling in Chile remained an important channel in 2023 for local consumers looking to access affordable products, specially for those interested in beauty and personal care. The latter continued to drive value sales in 2023, holding 72% share…

Convenience retailers in Chile continued to perform well in 2023, recording another year of double-digit value growth, primarily driven by convenience stores. The latter channel has become increasingly popular among Chileans in local neighbourhoods,…

As a high number of big-ticket purchases were made during the pandemic years, appliances and electronics specialists in Chile experienced a marginal drop in value sales in 2023. This scenario encouraged many leading players to aggressively adopt…

Despite consolidation of value share among five leading players, including Multitiendas Corona SA and Zara Chile SA, apparel and footwear specialists in Chile remained dominated in outlet terms by independent players in 2023. These operators serve…

Wipes experienced a loss of momentum in 2023 compared to previous years, where hygiene habits acquired following the emergence of the pandemic boosted sales. This slowdown in growth was primarily attributed to consumers prioritising their expenses in…

In 2023, tissue and hygiene in Chile faced slower value growth compared to the more positive outcomes of 2022, primarily driven by categories such as retail adult incontinence, menstrual care, and wipes. The industry's performance in 2023 was…