Childrenswear

The purchasing behaviour of Thai parents and guardians is becoming more sophisticated when it comes to purchasing childrenswear. While they are still looking for value-for-money they are also increasingly focusing on both fashion and product quality.…

Childrenswear is expected to see a further, and stronger, decline in retail volume sales and a moderate, but much slower, retail current value increase over 2023. There was some fluctuation or downsizing about the performance of the category overall.…

Anticipated healthy growth in childrenswear across its three subcategories in 2023 is being propelled by sustained demand for quality products and an escalating interest in fashion and design. The extended use of social media platforms is…

The COVID-19 crisis had a differing impact on birth rates in different countries. In the Philippines, there was a baby boom, as an increased birth rate resulted from families being cooped up in their homes during the period of lockdowns. This has led…

In the past, luxury brands often imported their marketing strategies directly from their European headquarters to the United Arab Emirates. However, the pandemic underscored the significance of localising marketing efforts, as the consumer base…