Market research on the soft drink industry. Our reports feature a...
Market research on the soft drink industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Carbonates in Bulgaria is witnessing notable shifts in 2023 due to persistent inflationary pressures impacting consumer spending habits. The rising cost of living has led consumers to curtail expenditure on non-essential goods, fostering a heightened…
Carbonates has seen slower growth in both on-trade and off-trade volume terms compared to 2022. This can be attributed to several factors such as elevated inflation, lower income levels, and increased health concerns and a growing focus on sport and…
After record-high inflation in 2022, consumer packaged goods companies have continued with necessary price actions in 2023. Most notably, carbonates has seen a unit price increase of around 10%. Companies have executed price increases using…
Despite continued inflationary pressures, carbonates registered healthy growth in volume terms in 2023, both in on-trade and off-trade channels. Besides an increase in consumer mobility, this was attributable to the sustained marketing and…
Off-trade volume sales of carbonates have fallen into a slump in 2023, due to three main factors. Inflationary pressures, with the associated price hikes and consumer price sensitivity, is one major factor. Within this context many consumers are…