Cameroon

The premium beauty and personal care category in Cameroon is still niche due to low demand as the target audience remains small. This has been a key reason why it has been a struggle to have established beauty specialists that focus solely on the…

Processed fruit and vegetables is expected to register a slight fall in constant value sales and a more sizeable fall in volume sales. With most products being imported, rising freight costs feeds into rising prices. Locally produced products fared…

The dominance of shelf-stable seafood in processed meat and seafood persists due to the popularity of sardines also a shift from informal to formal sales of smoked fish. Sardines, being the most affordable product in this segment, offer versatility…

Retail current value sales of adult incontinence remain negligible in Cameroon. While the number of elderly consumers in Cameroon is growing, this consumer group remains small at well under one million people in 2022. As a result, demand for retail…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

Prices of retail tissue products in Cameroon can vary significantly, depending on the outlet and location. For instance, the price difference for paper towel in local markets and supermarkets can be as much as 22%. Price is a key issue impacting all…

Rice is Cameroon’s most important staples, with value sales for pasta and noodles being significantly less. While there is some rice produced in Cameroon, it is mainly imported, with local variants considered to be of lower quality and also more…

Volume sales continue to be low for RTD tea, with very low awareness among consumers, as well as limited distribution. In 2023, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more…

Spirit-based ready-to-drinks (RTDs) maintained a stronghold in Cameroon in 2023, while other RTD variants struggled to gain substantial traction. The Booster line, available in five distinct flavours (whisky cola, caramel, rhum ginger, gin tonic, and…