Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Growth in retail volume sales of snacks in Cameroon in 2023 is expected to be down slightly on 2022 and fall below the CAGR for the entire review period. Overall demand has remained subdued as high inflation fuelled by the global recovery from…
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…
As seen with the trend for champagne in clubs, we are also seeing a significant increase in sales of premium and prestige premium spirits through clubs and lounges in Cameroon. Brands such as Johnnie Walker Black Label (Diageo Plc), Jack Daniel’s…
Value sales of sports nutrition are negligible and it is not expected that the situation will change over the forecast period.
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…
Growth in retail volume sales of sugar confectionery in Cameroon in 2023 looks set to be relatively modest, and only marginally above that recorded in 2022. This is mainly because high inflation fuelled by the global recovery from the pandemic and…
Surface care in Cameroon in 2023 was being driven by the popularity of multi-purpose cleaners, which command widespread consumer preference due to their cost-effectiveness, versatility, and abundant availability. The presence of local brands and…
With high inflation continuing to place upward pressure on unit prices and erode purchasing power among Cameroonians, consumption of sweet biscuits has remained subdued in 2023, hence overall retail volume sales growth looks set to be unchanged in…
Chocolate spreads remains by far the largest product area among sweet spreads, with Tartina by Chococam being the best seller. It also offers Choconut. Affordable pricing, an extensive distribution network and a long-standing presence has built up…
Tea is expected to register both healthy current value and volume growth, partly supported by a continuing growing population. Black tea maintains its dominant position in Cameroon in terms of volume sales and remains the most affordable type of tea…
Despite a significant increase in awareness of personal health and hygiene, spurred notably by the pandemic, the tissue and hygiene market in Cameroon in 2023 has not experienced significant volume growth. In the retail tissue market, a recent report…
Tobacco in Cameroon stood at a crossroads in 2023, navigating a complex landscape shaped by economic, social, and regulatory factors. At its core lies the persistent challenge of cigarette smuggling, a longstanding issue exacerbated by porous borders…
Despite a heightened awareness of hygiene in Cameroonian households, compounded by the pandemic, there exists a notable limitation in consumer familiarity with contemporary toilet care cleaning solutions. This is partly attributed to the prevalent…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
With the fear of the pandemic subsiding and the escalating cost of living seeing consumers prioritising essentials, the demand for vitamins has witnessed a deceleration in growth. While still favoured by higher-income consumers, the majority of…
Values sales continued to be low for weight management and wellbeing, but there was healthy growth. Obesity is a growing issue in Cameroon and this supported value and volume growth. Also, culturally, curvier women were traditionally perceived as…
Imported brands continue to lead wine in Cameroon. According to the Foreign Trade data 2021 made public by the National Institute of Statistics (INS) in December 2022, Cameroon spent XAF48.3 billion to import wines and spirits in 2021. Moreover,…
Personal wipes in Cameroon continues to be dominated by baby wipes in 2023 as the shift to disposable baby diapers has spurred demand for baby wipes. The increased presence of several economically priced brands, including Softcare, Familia, Cutties,…
Demand for wound care is muted, compared with most other consumer health products in 2023. Consumers typically buy these products on a need basis, with only higher-income consumers keeping basic wound care items at home for potential emergencies. As…
The Yaoundé in Cameroon report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…