Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, cigars, cigarillos and smoking tobacco in Cameroon recorded steady growth in volume terms. Despite the ban imposed by the Ministry of Trade in 2022, pipe tobacco continued to enjoy demand in 2023, primarily fuelled by its association with…
There is expected to be steep volume decline in coffee sales in 2023, and more specifically instant coffee, which accounts for most volume sales. With consumers being highly price sensitive in 2023, many consumers buy 20g sachets, which mean a…
In the nail products category, nail polish experienced the strongest growth while nail treatments/strengthener recorded the lowest demand. Innovation continues to drive growth in nail products. Nail polish has evolved. Traditional nail polish takes a…
The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Cameroon covers production and consumption trends in agricultural commodities, energy…
Concentrates, and in particular liquid concentrates, rank among the highest-priced beverages in Cameroon. Moreover, imported variants command an even higher price point compared to local counterparts, averaging nearly 1.5 times more. This elevated…
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as well as…
Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…
Locally preferred alternatives, like consuming honey, ginger, and lemon infusions, enjoy widespread popularity among the locals. In households with lower incomes, natural remedies often take precedence as the initial choice before resorting to…
According to the National Institute of Statistics, the general price increase of dairy products such as milk, cheese, and eggs reached 10.7% in 2022 and is expected to remain in the double digits by the end of the 2023 fiscal year. This increase is…
The hot tropical climate in Cameroon especially during the dry season leads to a lot of sweating. Temperatures average around 36 degrees on a daily basis during the dry season, with this season lasting for around six months. Sweating is thus…
The depilatories category is slowly evolving though it remains fairly niche. Just like the category for men, razors continue to be the primary form of hair removal for most women in Cameroon. They are widely available, affordable and easy to use.…
Skin diseases across all age groups continues to drive growth for dermatologicals. Skin diseases are common in rural areas due to poor hygiene and in urban areas due to overcrowded neighbourhoods, with many having no access to proper sanitary…
The growth of dietary supplements decelerated due to a shift in consumer behaviour back to pre-pandemic shopping patterns, characterised by reduced emphasis on vitamins and dietary supplements. Additionally, the escalating cost of living is placed…
Poor drinking water is leading to serious digestion problems, with consumers often for instance suffering from diarrhoea, due to the substandard water supply. This is being further exacerbated by climate change, which is leading to increased water…
Multi-level level marketing remained the most popular form of direct selling in Cameroon in 2022 as the retailing category recorded a positive performance for the second year in a row. However, this was not enough for category sales to recover to…
Hand dishwashing continued to dominate in dishwashing in Cameroon in 2023, with automatic dishwashing remaining conspicuously absent. Handwashing dishes has traditionally been the norm in the country and continues to be the prevailing practice among…
The Douala in Cameroon report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Packaged fresh milk remains a niche product in Cameroon for several reasons. One of the primary factors is the absence of a dairy processing plant, despite the country’s annual production of over 270,000 tonnes of fresh cow milk. It is important to…
The report examines the economic landscape of Cameroon and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by exports, private consumption, investments.…
With significant price pressures on palm oil, the government agreed an official price with industry stakeholders in 2022, of FCFA1,500 per litre, though there has had to be a degree of rationing. Discussion are still ongoing regarding Cameroon’s…