Cameroon

Bleach remained a consolidated category in Cameroon in 2023, with La Croix from Colgate-Palmolive Co holding just under half of all share. Indeed, this historical dominance has been steadfast, owing to the brand's well-established presence and the…

Bottled water is the most popular soft drink in Cameroon. Unstable supply of clean drinking water ensures continuing demand for bottled water. As such, in 2023, bottled water is expected to register double-digit volume growth, as continuing…

Value sales for breakfast cereal continue to be relatively low in Cameroon, and in 2023, with consumers prioritising essentials, as purchasing power continues to decline, breakfast cereal is expected to register a significant fall in volume sales.…

For several decades, palm oil and vegetable oil have held their position as the primary choice for edible oil in Cameroonian cuisine and it is unlikely to change unless a remarkable transformation takes place. The dominance of these two oils has…

Carbonates is expected to register moderate growth in volume sales in 2023, partly supported by continuing population growth. In addition, prices have been stable and this has supported volume growth. Non-cola carbonates, and in particular orange…

Cheese consumption in Cameroon is significantly limited, primarily due to cultural factors. Despite its widespread popularity and versatility in many regions around the world, cheese has struggled to establish itself in Cameroon. The country’s…

In the first quarter of 2023, Cameroon’s National Cocoa and Coffee Board revised the maximum price of cacao beans upwards twice, bringing it to XAF1,290 per kg. These changes were attributed to a spike in demand caused by the entry of two new…

In 2023, amidst persistent inflationary pressures, consumer preferences in the area of cigarettes underwent a notable transformation in Cameroon. Affordability emerged as a paramount concern, prompting a discernible shift towards economically priced…

In 2023, cigars, cigarillos and smoking tobacco in Cameroon recorded steady growth in volume terms. Despite the ban imposed by the Ministry of Trade in 2022, pipe tobacco continued to enjoy demand in 2023, primarily fuelled by its association with…

There is expected to be steep volume decline in coffee sales in 2023, and more specifically instant coffee, which accounts for most volume sales. With consumers being highly price sensitive in 2023, many consumers buy 20g sachets, which mean a…