Cameroon

Chocolate spreads remains by far the largest product area among sweet spreads, with Tartina by Chococam being the best seller. It also offers Choconut. Affordable pricing, an extensive distribution network and a long-standing presence has built up…

While baked goods is largely dependent on imported wheat, efforts are being made to provide local alternatives in order to stabilise prices and protect Cameroon from global uncertainties. As such local ingredients such as cassava, plantains, yams,…

Value sales for breakfast cereal continue to be relatively low in Cameroon, and in 2023, with consumers prioritising essentials, as purchasing power continues to decline, breakfast cereal is expected to register a significant fall in volume sales.…

Processed fruit and vegetables is expected to register a slight fall in constant value sales and a more sizeable fall in volume sales. With most products being imported, rising freight costs feeds into rising prices. Locally produced products fared…

The dominance of shelf-stable seafood in processed meat and seafood persists due to the popularity of sardines also a shift from informal to formal sales of smoked fish. Sardines, being the most affordable product in this segment, offer versatility…

Rice is Cameroon’s most important staples, with value sales for pasta and noodles being significantly less. While there is some rice produced in Cameroon, it is mainly imported, with local variants considered to be of lower quality and also more…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

There is expected to be steep volume decline in coffee sales in 2023, and more specifically instant coffee, which accounts for most volume sales. With consumers being highly price sensitive in 2023, many consumers buy 20g sachets, which mean a…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Other hot drinks continue to lead the hot drinks landscape in Cameroon, firmly holding their position as the most favoured choice among locals. Unlike the global inclination towards coffee or tea, Cameroonians highly favour chocolate- and malt-based…

Tea is expected to register both healthy current value and volume growth, partly supported by a continuing growing population. Black tea maintains its dominant position in Cameroon in terms of volume sales and remains the most affordable type of tea…

Bottled water is the most popular soft drink in Cameroon. Unstable supply of clean drinking water ensures continuing demand for bottled water. As such, in 2023, bottled water is expected to register double-digit volume growth, as continuing…

Carbonates is expected to register moderate growth in volume sales in 2023, partly supported by continuing population growth. In addition, prices have been stable and this has supported volume growth. Non-cola carbonates, and in particular orange…

Concentrates, and in particular liquid concentrates, rank among the highest-priced beverages in Cameroon. Moreover, imported variants command an even higher price point compared to local counterparts, averaging nearly 1.5 times more. This elevated…

Energy drinks is expected to register healthy volume growth in 2023, though from a low base. The demand for energy drinks as a booster to physical and cognitive performance is driving the growth of energy drinks. Energy drinks are particularly…

While prices of soft drinks such as carbonates and bottled water have remained relatively steady, the overall prices of juices have been on an upward trend in the last two years and this has dampened volume growth to an extent. 100% juices are mainly…

Volume sales continue to be low for RTD tea, with very low awareness among consumers, as well as limited distribution. In 2023, volume sales are expected to fall, as there is little promotion to increase volume sales, as players concentrate on more…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices in 2022 gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as…

Consumers are increasingly embracing self-medication, especially for minor illnesses, and this contributed to modest growth in 2023, as well as continuing population growth. Analgesics have achieved a substantial penetration rate in Cameroon,…

Cameroon was not as affected by the energy crisis stemming from the war in Ukraine as many other countries. Rising global energy prices gave a boost to government coffers and helped stabilise the economy. However, ongoing civil conflict, as well as…