Cameroon

In 2023, cigars, cigarillos and smoking tobacco in Cameroon recorded steady growth in volume terms. Despite the ban imposed by the Ministry of Trade in 2022, pipe tobacco continued to enjoy demand in 2023, primarily fuelled by its association with…

Tobacco in Cameroon stood at a crossroads in 2023, navigating a complex landscape shaped by economic, social, and regulatory factors. At its core lies the persistent challenge of cigarette smuggling, a longstanding issue exacerbated by porous borders…

Beer remains the most dominant product area in alcoholic drinks in Cameroon, deeply embedded in the social and cultural fabric of the country, driven by high consumption rates during social gatherings and public festivities. The beer market, however,…

In 2023, beer in Cameroon faced significant challenges due to a substantial increase in costs. Malt prices surged by over 50%, corn grits by 35%, good-tasting alcohol by 18%, and energy costs by 16% compared to 2022. Brewers also faced hurdles as the…

Spirit-based ready-to-drinks (RTDs) maintained a stronghold in Cameroon in 2023, while other RTD variants struggled to gain substantial traction. The Booster line, available in five distinct flavours (whisky cola, caramel, rhum ginger, gin tonic, and…