Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Cameroon. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Paediatric consumer health registered moderate current value growth in 2023, partly supported by continuing population growth. Essential consumer health products such as cough, cold and allergy remedies, as well as analgesics, were the most popular…
With the fear of the pandemic subsiding and the escalating cost of living seeing consumers prioritising essentials, the demand for vitamins has witnessed a deceleration in growth. While still favoured by higher-income consumers, the majority of…
Values sales continued to be low for weight management and wellbeing, but there was healthy growth. Obesity is a growing issue in Cameroon and this supported value and volume growth. Also, culturally, curvier women were traditionally perceived as…
Demand for wound care is muted, compared with most other consumer health products in 2023. Consumers typically buy these products on a need basis, with only higher-income consumers keeping basic wound care items at home for potential emergencies. As…
Sales in air care in Cameroon in 2023 continued to be driven by the popularity of spray/aerosol air fresheners. These products offer easy accessibility, offer affordable pricing, and a high level of consumer familiarity. The utilisation of…