Cameroon

While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…

Multi-level level marketing remained the most popular form of direct selling in Cameroon in 2022 as the retailing category recorded a positive performance for the second year in a row. However, this was not enough for category sales to recover to…

Packaged fresh milk remains a niche product in Cameroon for several reasons. One of the primary factors is the absence of a dairy processing plant, despite the country’s annual production of over 270,000 tonnes of fresh cow milk. It is important to…

Sales of hand sanitisers plunged in both value and volume terms in 2022 as most Cameroonians now consider them unnecessary or of low priority post pandemic. The prices of hand sanitisers surged as leading players cut down production in response to…

There is currently a limited appetite for plant-based products, including yoghurt, in Cameroon; the market is very niche and growth is slow. Traditional dairy products dominate the market, and plant-based alternatives have yet to gain significant…