Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The National Statistical Office and the Ministry of Tourism data suggest a significant increase in tourism flows as the post-COVID-19 recovery of travel and tourism in Bulgaria continues. There are no remaining active travel restrictions in place…
Tourism flows have rebounded strongly during the post-COVID-19 recovery of travel and tourism in Bulgaria, with no travel restrictions being in place in 2022 or 2023. Leading scheduled, low cost and charter airlines have also increased their number…
Vending in Bulgaria performed strongly in 2023, registering double-digit value growth, as well an increase in constant value sales, despite continuing high inflation. Convenience and on-the-go consumption drove consumer demand. While hot and soft…
Consumers in Bulgaria are becoming more health conscious, seeking ways to boost their immune systems, improve their energy levels, and maintain general wellbeing. Already prominent prior to the pandemic, the health and wellness trend received a…
Social media has become a powerful influence in the market for weight management and wellbeing products in Bulgaria. These platforms, which include Instagram, Facebook, YouTube, and especially TikTok, provide consumers with access to videos promoting…