Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2022, income levels in Bulgaria ranked among the lowest in the Eastern Europe region, despite a notable increase in the minimum wage in both 2022 and 2023. The forecast for income growth in Bulgaria is sluggish, primarily due to ongoing economic…
100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…
While retail value sales were positive in 2023, these results were heavily driven by increased unit prices. As such, retail volume sales struggled, negatively impacted by rising inflation and reduced consumer spending power. This led to a retail…
With no pandemic-related movement and travel restrictions mandated by the government, foodservice continues to recover in 2023. Limited-services restaurants, in particular, are recording strong value growth as a result of strong and renewed consumer…
Lodging suffered significantly during the pandemic with the number of room nights booked and value sales dropping dramatically. Nonetheless, most lodging establishments and hotels managed to endure the crisis although many have been financially…