Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, menstrual care in Bulgaria witnessed steady retail volume growth despite the continued unit price increases in the category. Price inflation was most notable at the beginning of the year when inflation was still at its peak from 2022.…
Men’s grooming in Bulgaria is evolving due to changing attitudes towards self-care with men investing in their personal appearance. In 2023, men’s grooming witnessed robust growth in current value terms driven mainly by unit price increases, while…
The Bulgarian market for meals and soups in 2023 remained nearly stagnant, with a slight negative trend, primarily driven by the increased frequency of dining out. The categories most affected by this shift were shelf-stable ready meals and dried…
Mass beauty and personal care in Bulgaria registered a positive performance in 2023. Whilst price increases fuelled some of this growth, the increased demand for more affordable products was also a factor as inflation remained stubbornly high. This…
Lodging suffered significantly during the pandemic with the number of room nights booked and value sales dropping dramatically. Nonetheless, most lodging establishments and hotels managed to endure the crisis although many have been financially…
With no pandemic-related movement and travel restrictions mandated by the government, foodservice continues to recover in 2023. Limited-services restaurants, in particular, are recording strong value growth as a result of strong and renewed consumer…
While retail value sales were positive in 2023, these results were heavily driven by increased unit prices. As such, retail volume sales struggled, negatively impacted by rising inflation and reduced consumer spending power. This led to a retail…
100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…
In 2022, income levels in Bulgaria ranked among the lowest in the Eastern Europe region, despite a notable increase in the minimum wage in both 2022 and 2023. The forecast for income growth in Bulgaria is sluggish, primarily due to ongoing economic…
With high inflation still driving up production costs and unit prices, ice cream in Bulgaria is set to register faster growth in retail current value sales than retail volume sales in 2023. Demand has remained fairly robust despite falling purchasing…