Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, street stalls/kiosks continue to rebound from the steep sales declines seen at the peak of the COVID-19 pandemic. Strong double-digit value growth is further supported by rising unit prices and the impact of inflation. The market has already…
Staple foods continues to witness positive growth in 2023, in current value terms, due to high inflation and elevated retail prices. The consumption of staple foods has slowed, resulting in a slight decrease in retail volume sales for the full year.…
The sports nutrition category has seen international brands, such as Post Holdings Inc, Optimum Nutrition Inc, and Pure Nutrition Technology, establish strong positions in the Bulgarian market. International brands typically offer a wide range of…
Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…
In 2023, the consumption of spirits in Bulgaria increased with volume sales rising well in on-trade venues but declining marginally in retailers. Current value growth was fuelled by price rises after a long period of stability. Nevertheless, the…
The soft drinks market in Bulgaria in 2023 is experiencing transformative changes in response to economic factors and evolving consumer preferences. Inflationary pressures are notably impacting price growth and disposable incomes, leading consumers…
The Sofia in Bulgaria report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…
Retail volume sales growth for snacks in Bulgaria in 2023 is expected to be down slightly from 2022. The same is true of growth in retail current value sales, though most categories look set to record stronger performances in this regard than in…
Smokeless tobacco, heated tobacco and e-vapour products in Bulgaria posted dynamic growth despite rising unit prices across all categories. The growing popularity of such products has led to higher excise duty on e-liquids and nicotine free liquids,…
Inflation was still an issue in 2023 for small local grocers in Bulgaria, though growth eased. As such, though current value sales rose, constant value sales fell, as continuing rising costs cut profit margins. There was also minimal openings of new…