Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, most baby food subcategories continue to show positive growth, both in retail volume and current value terms. Despite the country’s declining birth rate, there is growing demand for specialised baby food among Bulgarian mothers, with mothers…
Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing…
AFH tissue and hygiene in Bulgaria continued to steadily recover from the harsh impact caused by the COVID-19 pandemic. Restrictions in hotels and restaurants, which is the biggest AFH channel, hindered sales in 2020 as many establishments were…
Performance was muted in 2023 for appliances and electronic specialists in Bulgaria, with minimal current value growth, and constant value sales falling. Continuing rising prices cut into profit margins and reduced consumers’ purchasing power. As…
With inflation still being an issue, though apparel and footwear specialists in Bulgaria registered an increase in current value sales, constant value sales fell, as continuing rising costs cut into profit margins. There was also a slight decline in…