Bulgaria

Depopulation in Bulgaria in 2021-2040 will be driven by natural decrease, but negative net migration in most years will also contribute. Ageing is set to accelerate with Bulgaria remaining among the top three oldest regional countries, thus impacting…

Sofia and Stara Zagora are Bulgaria’s most economically vibrant cities, having the highest GDP per capita among the country’s cities. Meanwhile, Burgas holds the highest potential for future economic growth. However, challenges for the country’s…

Although a relatively small category in Bulgaria, breakfast cereals is reporting solid growth in retail volume and current value terms in 2023, due to the rising importance of health. Players are keen to develop healthier options, as with Dr Oetker's…

Bottled water overall benefits from strong health and wellness trends, with consumers increasingly opting for bottled water's simple hydration and refreshment, particularly in restaurants. The category is rising steadily among health-conscious…

The cost of a typical day in the sun on the Bulgarian Black Sea coast – the area that makes up what is now known as the fast-growing Bulgarian Riviera – remains far cheaper than most of its rival European resorts. This makes Bulgaria very attractive…