Bulgaria

As inflation remained relatively high in 2023, many consumers turned towards private label for their bath and shower needs. Brands like Balea from dm and Cien by Lidl captured the interest of price-conscious consumers most affected by the…

The consumption of baked goods declined in 2023 as bread sales continue to follow the negative trend seen in the review period. Per capita growth in bread is limited due to Bulgaria’s declining population, which is falling well ahead of other…

In 2023, most baby food subcategories continue to show positive growth, both in retail volume and current value terms. Despite the country’s declining birth rate, there is growing demand for specialised baby food among Bulgarian mothers, with mothers…

Rising consumer awareness of the importance of proper skin care for babies and children, especially in rural areas, has led to an increase in demand for baby and child-specific skin care products in Bulgaria. Overall, this was the best performing…

AFH tissue and hygiene in Bulgaria continued to steadily recover from the harsh impact caused by the COVID-19 pandemic. Restrictions in hotels and restaurants, which is the biggest AFH channel, hindered sales in 2020 as many establishments were…