Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Probiotics, known for their positive impact on digestive health and overall wellbeing, have gained significant traction among health conscious consumers. The growing awareness of probiotics as a preventive measure against common digestive issues,…
The sedentary lifestyles that are prevalent in Bulgaria significantly impact the market for dermatological products. A lack of physical activity often goes hand in hand with prolonged periods of sitting indoors, which can lead to reduced exposure to…
In 2023, depilatories in Bulgaria witnessed steady growth in current value terms, driven mainly by unit price growth. Retail volume growth also remained steady even though some consumers made cutbacks to expenditure. An increasing number of girls are…
The slowdown in production of aluminium across Europe, due to higher energy prices caused by the war in Ukraine, has led to a shortage of aluminium for producing deodorant cans and antiperspirants. As a result, some deodorant manufacturers increased…
The dairy and alternatives category in Bulgaria has been severely impacted by high inflation rates against the backdrop of the war in Ukraine and the country’s political crisis. Dairy prices increased enormously in 2022 and continued to grow slightly…