Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Bulgaria. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Consumers in Bulgaria are becoming more health conscious, seeking ways to boost their immune systems, improve their energy levels, and maintain general wellbeing. Already prominent prior to the pandemic, the health and wellness trend received a…
Vending in Bulgaria performed strongly in 2023, registering double-digit value growth, as well an increase in constant value sales, despite continuing high inflation. Convenience and on-the-go consumption drove consumer demand. While hot and soft…
Tourism flows have rebounded strongly during the post-COVID-19 recovery of travel and tourism in Bulgaria, with no travel restrictions being in place in 2022 or 2023. Leading scheduled, low cost and charter airlines have also increased their number…
The National Statistical Office and the Ministry of Tourism data suggest a significant increase in tourism flows as the post-COVID-19 recovery of travel and tourism in Bulgaria continues. There are no remaining active travel restrictions in place…
Toilet care in Bulgaria saw positive development in 2023, with double-digit retail value growth and a retail volume rise in areas such as rim block and toilet liquids/foams. In addition, all product areas recorded positive retail value growth, driven…