Bulgaria

The rice, pasta and noodles category in Bulgaria remained flat in 2023, with only a marginal decline in retail volume sales. Rice continues to be the most significant category, both in value and volume sales, since it has a highly versatile…

Staple foods continues to witness positive growth in 2023, in current value terms, due to high inflation and elevated retail prices. The consumption of staple foods has slowed, resulting in a slight decrease in retail volume sales for the full year.…

Bottled water overall benefits from strong health and wellness trends, with consumers increasingly opting for bottled water's simple hydration and refreshment, particularly in restaurants. The category is rising steadily among health-conscious…

Carbonates in Bulgaria is witnessing notable shifts in 2023 due to persistent inflationary pressures impacting consumer spending habits. The rising cost of living has led consumers to curtail expenditure on non-essential goods, fostering a heightened…

Instant coffee in Bulgaria is experiencing a phase of stagnation, primarily due to the outdated perception of instant coffee compared to more modern alternatives like capsule coffee and bean-grinding machines. The demographic of instant coffee users…