Bulgaria

Despite continuing high inflation, performance for health and beauty specialists in Bulgaria was stable, with constant value sales rising slightly. There was also further opening of outlets. Value sales through pharmacies continued to account for…

In response to rising prices and decreasing incomes, Bulgarian consumers are increasingly favouring local tea brands over international ones. This preference is driven by the perception that local brands offer higher quality at more affordable…

Sports drinks in Bulgaria is recording strong and stable growth in 2023, propelled by an increasing interest in outdoor sports and physical exercise, and a growing number of gyms. Alongside physical activity trends, there is a heightened awareness of…

The demands of busy and stressful lifestyles in Bulgaria have given rise to a significant increase in the demand for sleep aids. As modern life becomes increasingly fast-paced and work-related pressures intensify, many individuals find themselves…

Tourism flows have rebounded strongly during the post-COVID-19 recovery of travel and tourism in Bulgaria, with no travel restrictions being in place in 2022 or 2023. Leading scheduled, low cost and charter airlines have also increased their number…

Growth in retail volume sales of gum in Bulgaria in 2023 looks set to surpass that recorded in 2022, with chewing gum and bubble gum both projected to register improved results in this respect. This is mainly explained by the fact that consumption is…

The economy segment of cigars and cigarillos in Bulgaria has been most heavily impacted by the rising cost of living and high rate of inflation in 2023. The large consumer base of cigar and cigarillo smokers are switching to cheaper alternatives,…

Mass beauty and personal care in Bulgaria registered a positive performance in 2023. Whilst price increases fuelled some of this growth, the increased demand for more affordable products was also a factor as inflation remained stubbornly high. This…

Driven by rising unit prices and strong inflationary pressure, consumer foodservice continued to record double-digit value growth in 2023. The performance varied depending on the location; however, all categories managed to grow at a similar rate and…

100% juice is posting stable growth in Bulgaria in 2023, maintaining popularity due to its perceived freshness, nutritional value and alignment with health and wellness trends. Despite this, its growth potential is somewhat hampered by ongoing…