Bulgaria

The rice, pasta and noodles category in Bulgaria remained flat in 2023, with only a marginal decline in retail volume sales. Rice continues to be the most significant category, both in value and volume sales, since it has a highly versatile…

Sauces, dips, and condiments in Bulgaria witnessed a slight decline in volume due to an increase in people's out-of-home activities. Furthermore, the consumption of non-essential foods like sauces decreased as a result of the sustained high prices…

Social media has become a powerful influence in the market for weight management and wellbeing products in Bulgaria. These platforms, which include Instagram, Facebook, YouTube, and especially TikTok, provide consumers with access to videos promoting…

While the contraction will be less severe than in 2022, sweet biscuits, snack bars and fruit snacks is poised to record a negative result in overall retail volume sales terms for a second consecutive year in 2023. This is mainly because Bulgarians…

Processed meat, seafood and alternatives to meat reported slightly negative volume growth in 2023, due to the decline in demand for chilled processed red meat and frozen processed red meat and seafood, which are mainly sold in bulk over the counter.…

Price sensitivity among Bulgarian consumers is a key factor influencing their purchasing decisions when it comes to cough, cold, and allergy (hay fever) remedies. As the minimum wage in Bulgaria is just under EUR400 in 2023, a significant portion of…