Bulgaria

Tissue and hygiene in Bulgaria witnessed positive development in 2023, with high inflation bolstering sales especially in the second half of the year. Retail prices remained elevated and even saw some slight increases, as most producers grappled with…

Retail adult incontinence in Bulgaria continued to witness robust growth in 2023, both in retail volume and current value terms, supported by the ageing population and growing urological problems. Rising demand was due mainly to an expansion of the…

Home products specialists in Bulgaria registered current value growth in 2023, though constant value sales fell. Inflation was still an issue and impacted profitability. That being said, it was homewares and home furnishing stores that dragged down…

In 2023, street stalls/kiosks continue to rebound from the steep sales declines seen at the peak of the COVID-19 pandemic. Strong double-digit value growth is further supported by rising unit prices and the impact of inflation. The market has already…

Men’s grooming in Bulgaria is evolving due to changing attitudes towards self-care with men investing in their personal appearance. In 2023, men’s grooming witnessed robust growth in current value terms driven mainly by unit price increases, while…

With inflation still being an issue, though apparel and footwear specialists in Bulgaria registered an increase in current value sales, constant value sales fell, as continuing rising costs cut into profit margins. There was also a slight decline in…

Energy drinks benefits from constant innovation and improved distribution. Producers are challenging traditional perceptions of energy drinks by introducing sugar-free variants and incorporating healthier ingredients like fruit juice, green tea or…

Sweet spreads in Bulgaria saw an increase in both volume and value, driven by the gradual process of inflation stabilisation and further price hikes in the first quarter of the year. However, the category that continued to experience a decline was…

The consumption of cheese rose marginally in 2023 after two years of decline caused by a shift back towards out-of-home entertaining and travelling in the post-pandemic era. Foodservice sales grew significantly and are exceeding pre-pandemic levels…

In 2023, most baby food subcategories continue to show positive growth, both in retail volume and current value terms. Despite the country’s declining birth rate, there is growing demand for specialised baby food among Bulgarian mothers, with mothers…