Bulgaria

Passenger numbers have continued to recover in 2023, albeit failing to achieve pre-pandemic levels. Although there are no longer any COVID-19 related travel restrictions still in place which could impede travel, including airline travel, there are…

In Bulgaria's other hot drinks category, chocolate-based flavoured powder drinks maintains the largest volume share despite facing several challenges. These challenges include declining birth rates and a growing consumer preference for low-sugar…

Parental preference for child-specific consumer health products is a progressively growing trend in Bulgaria, reflecting a strong desire for products tailored to the unique needs and sensitivities of children, in contrast to the more traditional…

Butter and spreads continue to witness decline in retail volume sales due to price inflation. Butter was among the food categories with the highest price growth in 2022 as players faced soaring costs. Retail prices continued to increase in the first…

In Bulgaria, younger consumers are increasingly turning to herbal/traditional products as a natural and holistic alternative to conventional medications. These consumers are at the forefront of the shift towards a more preventive and holistic…