Bulgaria

The hot drinks market in Bulgaria in 2023 is significantly influenced by the cost-of-living crisis. With an inflation rate among the highest in the EU, Bulgarian consumers are experiencing squeezed disposable incomes and escalating grocery product…

In Bulgaria, liquid concentrates have emerged as a cost-effective option for soft drink preparation amid tightened household budgets. This shift towards more affordable alternatives has temporarily slowed the category's decline. However, concentrates…

Marketers are increasingly focusing on educating consumers about digestive health, utilising both traditional and digital platforms. Given the sensitive nature of digestive health issues, campaigns are designed to be empathetic and non-intrusive.…

The National Statistical Office and the Ministry of Tourism data suggest a significant increase in tourism flows as the post-COVID-19 recovery of travel and tourism in Bulgaria continues. There are no remaining active travel restrictions in place…

Lodging suffered significantly during the pandemic with the number of room nights booked and value sales dropping dramatically. Nonetheless, most lodging establishments and hotels managed to endure the crisis although many have been financially…